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Will Wong

Growth & Marketing Leader

Will Wong is a prominent figure in the field of growth marketing and go-to-market (GTM) strategies, currently serving at Andreessen Horowitz since May 2021. His role involves supporting portfolio companies with growth initiatives, marketing strategies, user acquisition, and MarTech solutions.1

Professional Background

  • Current Position: At Andreessen Horowitz, Wong focuses on enhancing the growth trajectories of various portfolio companies, leveraging his extensive experience in marketing and user acquisition.1
  • Previous Experience:
    • Disney+ and ESPN+: He was the VP of Lifecycle, Growth & Marketing Operations, where he was instrumental in launching these streaming services and building a global team to drive engagement and monetization strategies.1
    • Oscar Health: As Head of Growth Marketing, he contributed to building digital direct-to-patient growth strategies during the company's Series C phase.1
    • Dropbox: He served as Head of Global Performance Marketing, joining at Series B to scale performance marketing efforts for self-serve business and SMB lead generation.1

Education

Will Wong holds a Bachelor of Arts degree from the University of California, Davis.1

Contributions and Impact

Wong has been involved in advising multiple tech companies on marketing strategies and product rollout plans. His insights have been recognized in various discussions about the importance of effective marketing in achieving successful exits for startups.2

Overall, Will Wong's expertise in growth marketing and strategic implementation positions him as a key player in the tech industry, particularly within venture capital-backed companies.

Highlights

Apr 18 · twitter

KAT dominating on offense without taking a single shot. Needs to clean it up on the defensive end but love the process so far.

Jun 18 · youtube.com
GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong
GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong
Nov 6 · s24.q4cdn.com
[PDF] Will Wong, RingCentral, Inc. – Vice President, Investor Relations
Jun 14 · a16z.com
Hiring a Chief Marketing Officer | Andreessen Horowitz
Jan 28 · CNBC
Apple had a record quarter in China with the highest ever number of iPhone upgrades - CNBC
Jan 1 · mikewong.me
Experience - Mike Wong
Nov 16 · Yahoo Finance
Huawei selling Honor brand to agent-dealer consortium to keep smartphone unit alive - Yahoo Finance

Related Questions

What are some key strategies Will Wong has implemented at Andreessen Horowitz?
How did Will Wong's role at Disney+ ESPN+ influence his approach to growth marketing?
What companies has Will Wong advised or worked with in his career?
How does Will Wong's experience at Dropbox compare to his role at Andreessen Horowitz?
What are some notable achievements in Will Wong's career?
Will Wong
Will Wong, photo 1
Will Wong, photo 2
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Location

Los Angeles, California, United States