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Will Yoder

Sports Partnerships and Digital Business Executive at Instagram/Facebook/Meta

Will Yoder is a senior digital executive with over 15 years of experience in the sports and tech industries.

He currently leads the Leagues and Teams group for Meta's Sports Partnerships, overseeing strategy and execution across Meta's apps like Instagram, Facebook, and WhatsApp.

Passionate about driving innovative solutions, Will excels in connecting with fans at scale and charting a path for the sports industry into the metaverse.

His accomplishments include developing strategies for Instagram Shopping in sports and launching features like Instagram Stories, IGTV, Reels, and Threads in the sports market.

Will collaborates effectively with stakeholders in sports and tech to create new opportunities, drive revenue, and achieve business objectives.

Educated at Ohio Wesleyan University and Washington Lee High School, Will has held various roles such as Lead at Instagram Sports Partnerships, Mentor at Los Angeles Dodgers Accelerator, and Adjunct Professor at Georgetown University.

His background includes positions at Octagon, Heatherstone, Columbus Blue Jackets, and ESPN Radio, showcasing a diverse and well-rounded experience in the industry.

Will Yoder enjoys sharing his vision of how technology can revolutionize the sports industry and is dedicated to educating others about the possibilities tech offers.

Highlights

Aug 22 · linkedin

We work on the organic side of the house so this is not our team, but a great opportunity to work across the aisle from us on the sales side of the house. Rare opportunity to work across leagues and teams on our paid business. Check it out 👇.

Apr 18 · linkedin

Got my pass! Could not be more excited to be taking the stage with Courtney Frain at the 2024 Gondola Sports Summit May 16! We'll be talking Threads, WhatsApp Instagram Broadcast Channels and much more.

When Jared, Nick, and David first approached me about this event, I knew right away it would be exactly what this industry needed! Can't wait to connect with all the people who make the content happen in the sports world. Only 26 days away!

#SportsSummit24 https://lnkd.in/efj_TKQn

Will Yoder
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Location

United States