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William Bock

VP, Group Partner, Global Brand Safety at UM Worldwide

William Bock is a seasoned digital marketing professional currently serving as the Vice President of Global Brand Safety at UM Worldwide.1 With extensive experience in the industry, Bock has demonstrated expertise in various aspects of digital marketing, including programmatic media, data enablement, and omnichannel analytics.

Professional Background

In his current role at UM Worldwide, which he has held since 2021, Bock is responsible for:

  • Developing and maintaining global brand safety and suitability standards and strategies
  • Updating and activating safety and suitability assets in response to global events
  • Assessing first- and third-party capabilities across digital audio, CTV, search, social, and programmatic channels1

Career History

Prior to his current position, Bock has held several notable roles:

  • Media, Tech & Data Consultant at 4A's (2019-2021)
  • Vice President, Ultimate Audiences at Wiland (2018-2019)
  • Director, Strategic Consulting at Merkle (2016-2017)
  • Senior Director, Strategic Consulting at Epsilon (2014-2016)
  • Senior Director of Strategic Partnerships at PulsePoint (2012-2014)
  • Partner, Communications Strategy Director at MEC (2008-2012)1

Expertise

Bock is known for his:

  • In-depth knowledge of programmatic media and data activation
  • Experience with major ad servers, tag management systems, and data management platforms
  • Success in business development, client management, and team leadership1

Education

William Bock holds a Bachelor of Arts degree from The Johns Hopkins University, where he double-majored in Economics and Psychology.1

Highlights

Brand Safety Summit New York 2024
William H. Bock | - America's Top 100 Criminal Defense Attorneys

Related Questions

What are William Bock's key achievements at UM Worldwide?
How has William Bock's experience in CRM and digital marketing influenced his work at UM Worldwide?
What specific challenges has William Bock helped clients navigate in the area of DMP?
How does William Bock's role at UM Worldwide impact global brand safety standards?
What are some notable projects William Bock has led at UM Worldwide?
William Bock
William Bock, photo 1
William Bock, photo 2
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Location

Mount Kisco, New York, United States