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William Ketchum

Writer - Editor - Producer - Commentator

William E. Ketchum III is a multimedia journalist dedicated to covering the intersection of music, culture, and society.12 He is currently the Senior Culture Editor at Mic, where he leads coverage that studies the intersection of arts and entertainment with race, politics, and social justice.1 He oversees coverage that interrogates how arts, entertainment, celebrity, and Internet culture interact with the real world.3

Throughout his nearly 20-year career, his work has appeared in VIBE, Vulture, GQ, Complex, Billboard, Guardian, NPR, MTV, XXL, and Ebony.1 He has also provided commentary for shows on NPR and BBC, and he collaborates directly with record companies and artists to tell their stories.1 His near 20-year career began while he was studying journalism at Michigan State University.3

Ketchum was most recently deputy editor at VIBE.3 He worked at Vibe from June 2018 to April 2020, where he wrote stories, co-managed a team of five staff writers, and built a roster of freelancers to cover music, sports, film, culture, and social justice.1 He also led conversations on social media to boost engagement around their coverage and coordinated a partnership with another brand, #MusicSermon, to bring the series to VIBE's website.1 Prior to Mic, Ketchum also had roles at Okayplayer and Revolt TV.3

Highlights

Nov 25 · twitter

Really dope series idea, and dope execution with this first piece 🙏🏾

Apr 12 · linkedin

This went through some heavy edits because of how much ground we covered in our conversation, but I'm glad to get this out there. I had a FaceTime with Dee-1 about his mission to get hip-hop artists to stop glorifying violence, if he feels like his approach is actually connecting, and how he deals with nuances between his faith and his place in the culture. Check the link at ESPN's Andscape, and feel free to share if you're moved to.

Related Questions

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How has William E. Ketchum III's work evolved over his nearly 20-year career?
What are some notable collaborations William E. Ketchum III has done with record companies?
William Ketchum
William Ketchum, photo 1
William Ketchum, photo 2
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Location

New York City Metropolitan Area