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William Herlands

Co-Founder and CTO at Fondue (acquired by Postscript!)

William Herlands is currently the Head of Fondue Product at Postscript. He holds a dual PhD in Machine Learning and Public Policy from Carnegie Mellon University, where he focused on developing innovative methods for automating econometric tools and applying them to public policy and health issues. His research emphasizes the use of machine learning and statistics to analyze urban dynamics, particularly in areas such as disease, crime, and transportation.

In addition to his academic background, he has experience in applying advanced analytics to help policymakers create effective interventions. His work aims to improve government responsiveness and fairness through better data analysis and communication strategies.12

Highlights

Apr 26 · linkedin

Crazy to say, but today is my last day at Postscript.

I'm leaving so proud of what we're built, and in awe of the potential here.

It's been three intense years - founding Fondue, pivoting the product, getting acquired, and growing within a new company.

It's been three years of partnership:

  • Partnership with incredibly supportive VCs from even before day 1 Lior Prosor Lee Linden Jay Ganatra Jeremy Jonker Mario Ruiz Roy Rubin Roy Erez Ezra Galston
  • Partnership with the an unfailingly dedicated, resilient, brilliant team at Fondue Shiran Kohai Omri Mosseri Carly Wallace Yair Slasky Juli G. Ido L. Adi Lax Aviezer Gnyani Lital Lugassi Shir Vardi Ben Amir Vali Dvoyakin Daniel Naxon Roy Gross Jared Tagen Owen Romano Kevin Curry
  • Partnership with Postscript, truly the #1 team in e-commerce building products that are awe-inspiring and will revolutionize ecomm marketing, lead by Adam Turner Colin Turner Alex Beller
  • And most of all partnership with my cofounders Oren Charnoff and Abraham Lucey. There are no words.

They say that starting a company is like having a baby. Well during my time at Fondue my wife and I had two other babies. Some combination of these corporate and biological kids turned my hair gray, but also brought me immense joy and pride.

Looking forward to posting some lessons as I have a bit more distance and time to digest and distill. So grateful for this incredible journey and everything I learned along the way

Excited to share what comes next ;)

Jan 29 · linkedin

All DTC companies obsess about the cost of ads. That makes sense, it's the lifeblood of most brands.

How do you change your ad costs? Probably by listening to what Shopify, Jonathan, and Daniel have to say.

They've put together an incredible event at Shopify New York to discuss solutions for rising ad costs and I'm honored to be included. DTC enablement tech companies and all-around brilliant folks will be there including Aaron Roper (Rebuy Engine), Jess Roma (Recharge), Rabah Rahil 🐳 (Triple Whale 🐳), Noah King (Popsixle), Abbas Fazalbhoy (Shopify).

And if that's not enough, Fondue is literally sponsoring a massive fountain 🫕 🍫 🚿 🤤

(event link in comments)

Related Questions

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William Herlands
William Herlands, photo 1
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Location

Brooklyn, New York, United States