Suggestions
William McCarren
Founder | Ex. Amazon | Ex. Rocket
William McCarren is an entrepreneur with a decade of operational experience from Amazon, Rocket Internet, and his own ventures. He is currently the Co-Founder and Co-CEO of FARO Africa, a South African recommerce startup that secured $6 million in funding to expand operations aimed at reducing textile waste and making fashion more affordable across Africa.13
Prior to FARO, McCarren founded ZUMI, a B2B e-commerce platform for clothing retailers in Africa. As CEO of ZUMI from October 2016 to March 2023, he grew the platform to $2 million in monthly sales with 5,000 retailers and raised over $5 million in equity from global venture capital investors.4 However, ZUMI closed its doors in March 2023 due to difficulties in fundraising and achieving sustainability.2
McCarren's experience also includes:
- Head of Operational Excellence at Jumia Group, the "Amazon of Africa"
- Operations Manager at EatFirst (Rocket Internet AG)
- Co-Founder & Director of Wild Foods
- Associate Partner Manager at Amazon
He holds a BA in Management and French from the University of Nottingham and is fluent in both English and French.4
In June 2023, McCarren co-founded FARO Africa, which has shown impressive growth, reaching $2.3 million in revenue in its first year with just four stores.13 FARO's business model focuses on repurposing unsold or returned inventory from global fashion brands and selling them at discounts of up to 70% in African markets.1
Highlights
With a heavy heart, I share the news that ZUMI will be closing its doors.
The current macro environment has made fundraising extremely difficult, and unfortunately, our business was not able to achieve sustainability in time to survive.
I am incredibly proud of what we've accomplished at ZUMI - building a marketplace for apparel merchants to secure inventory and financial services, achieving over $20m in sales, and acquiring 5,000 loyal customers. We built a team of 150 people, with experience from companies like SpaceX, Amazon, Twiga, and Jumia, and made some friends for life.
This journey has been the most challenging, yet rewarding experience of my life. We started out as an online magazine in 2016 and pivoted into an e-commerce platform for apparel. We persevered through COVID-19, a ban on apparel imports, and countless near-death experiences. Building businesses in emerging markets requires a special blend of ambition, grit, and craziness, and I’m incredibly grateful for the experience.
To our customers, suppliers, and partners, thank you for choosing to work with us, it has been a pleasure to serve you. I want to extend my gratitude to our investors for their support and guidance. I also want to thank my co-founders, Mohamed, Sabrina, Tomas, and Eric, for their partnership and support throughout this wild ride. And, most importantly, I want to thank the entire ZUMI team. I couldn’t have asked to work alongside a more hardworking, fun and dedicated group of people. For companies looking to bring some rockstars onto their teams, check out our people section on ZUMI and message me if you’d like a recommendation.
As we wind down operations, I will be taking some time to reflect on the lessons learned and what I can do differently in the next business. I will be sharing these reflections with you all in the coming weeks.
Thank you
Good news for African tech, well done Seedstars Charlie Graham-Brown
