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Winnie Xia, MS, CSM

Digital Product Manager 🇺🇸🇨🇳🇩🇪

Winnie Xia is a Digital Product Manager at Mercedes-Benz Financial Services USA LLC, based in Farmington Hills, Michigan. She holds a Master of Science degree and is a Certified Scrum Master (CSM). With over nine years of professional experience, she has spent six years in digital product management and three years in media roles.

Professional Experience

  • Current Role: Since March 2023, Winnie has been leading the Digital Sales Experience at Mercedes-Benz Financial Services USA LLC.

  • Previous Roles:

    • Senior Product Manager at Razorfish (May 2022 - February 2023), where she worked on customer data platforms and personalization projects.
    • Research Manager at FleishmanHillard TRUE Global Intelligence (February 2021 - May 2022), focusing on customer insights and analytics.
    • Assistant Manager at Mercedes-Benz Financial Services China (April 2016 - October 2020), where she participated in global leadership development and digital initiatives.

Education and Certifications

Winnie is an alumna of the CAReer program, a leadership development initiative at Daimler, and has additional certifications in digital marketing and analytics from UCLA and Google. She is proficient in various digital tools and platforms, including JIRA, Confluence, and Google Analytics, and is bilingual in Chinese and English.

Personal Background

Winnie Xia identifies as a global citizen, having lived in China, the USA, Germany, and Brazil. She has actively engaged in diversity initiatives and has served as a diversity ambassador at her previous workplaces.1

Highlights

May 13 · linkedin

As an immigrant hailing from China, I always viewed myself as a minority here in Michigan, USA. However, through engaging with diversity and inclusion courses recommended by our company on LinkedIn Learning, I've come to recognize the privileges I have, such as working for a company with such great benefits. I'm grateful for the chance to contribute to our strategic initiative, Build Your Deal, which allows customers to craft their deals, secure financing/leasing/insurance, reserve, and purchase their ideal Mercedes-Benz with dealerships online. https://lnkd.in/gFc9kXNQ

Embracing the mantra "Inclusion starts with 'I'," I'm committed to stepping beyond my comfort zone, forging connections with people who aren't like me at and outside of work, and immersing myself in podcasts, shows, movies, and books outside my usual preferences.

A heartfelt thanks to the Mercedes-Benz Financial Services Marketing team and Mercedes-Benz in general for fostering a culture that honors diversity and inclusion, especially during this Diversity Week! Mercedes-Benz Financial Services USA LLC Mercedes-Benz USA

#InclusionStartswithI #MercedesBenzFinancialServices #MercedesBenz #TheBestOrNothing

Jun 30 · linkedin

"While there are a number of obstacles to increase electric vehicle adoption, Barra said consumers want beautiful vehicles, a robust charging infrastructure and a range of at least 300 miles (483 km). She said once those boxes are checked, consumers are very excited about EVs. "

#electricvehicles #evs #cars

Related Questions

What are some of Winnie Xia's notable projects at Mercedes-Benz Financial Services USA LLC?
How did Winnie Xia's role at Razorfish differ from her current position at Mercedes-Benz Financial Services USA LLC?
What inspired Winnie Xia to pursue a career in digital product management?
Can you share more about Winnie Xia's experience as a LinkedIn China Brand Ambassador in 2020?
What are the key achievements of Winnie Xia in her career so far?
Winnie Xia, MS, CSM
Winnie Xia, MS, CSM, photo 1
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Location

Birmingham, Michigan, United States