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Winnie Chen-Head
MD Media @ dentsu Malaysia | Marketing Strategist | Business Leadership | Product & Growth
Winnie Chen-Head is a seasoned marketing professional who has recently taken on the role of Managing Director, Media at dentsu malaysia.2 With over 23 years of versatile experience in the marketing industry, she brings a wealth of knowledge and expertise to her new position.1
Career Highlights
Current Role:: As of April 17, 2024, Winnie Chen-Head was appointed as the Managing Director, Media at dentsu malaysia.2 This role places her in a leadership position within one of the prominent marketing and advertising agencies in the country.
Previous Experience::
- Prior to joining dentsu malaysia, Winnie worked at Mindshare Malaysia, where she held the position of Head of Product, Strategy and Innovation for more than two years before leaving in June 2021.4
- Throughout her career, she has gained experience in fast-paced startup and agency environments, which has likely contributed to her adaptability and strategic thinking skills.3
Expertise and Skills
Winnie Chen-Head is known for her:
- Marketing strategy expertise
- Leadership in media and advertising
- Product and innovation management
- Client-centric approach to service
Her extensive experience and skills make her well-suited for her current role at dentsu malaysia, where she is expected to drive media strategies and innovations for the agency and its clients.
Professional Network
Winnie is well-connected in the marketing and advertising industry, with over 500 connections on LinkedIn.1 Her LinkedIn profile, under the username "winniechenhead," serves as a platform for her professional presence and networking.
Highlights
Grateful to be able to share the stage with these panel of experts as Moderator on the subject of Influencer Marketing yesterday at the MSA Festival 2024. It was the final session before closing, yet we had a full ballroom of delegates!
Thank you Wan Hou Yin (Gushcloud), Vern Ting Fan (100PLUS), Chan M. (Heineken) and Khairul Aming, for sharing your insightful thoughts with me and the attendees.
Some thoughts shared from our esteemed panellists:- ✅ Influencers / Creators selection should be fit for brand, fit for campaign objective, fit for audience ✅ Tailor your content for the platform, differing from a TikTok post to a YouTube video ✅ Closer collaboration between brands and creators to allow improved creative freedom for best results ✅ Be true to the brand for both Advertiser and Influencer. Maintain authenticity in every way, from influencer content, genre fit, etc ✅ Measure success on short-term sales wins to long-term brand power gains, specific to your brand objectives
I had fun, hope those who attended the session did, too.
Media Specialists Association - Malaysia #MSAFestival2024 #panel dentsu malaysia
Excited to be part of Malaysian Digital Association d Conference 2024 as a speaker! 🎤
Join me as I share about "How to build brand and consumer trust in the age of disruption". Let's unleash possibilities together!
Catch many other insightful sessions at the d Conference and celebrate the digital talents at the d Awards 2024.
https://lnkd.in/gsxFHHwq https://lnkd.in/gJGKC4sa
#dConference2024 #dAwards2024
