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Wolfgang Würth

🔋⚡️💚 - Do what you can't.

Wolfgang Würth is a dedicated professional who merges his enthusiasm for sports and personal challenges with his expertise in digital solutions and exceptional marketing communications at Freeletics.

With a background as the former head of PR for Mercedes-EQ and as a spokesperson & manager at Global Communications Mercedes-Benz Cars for the all-electric brand EQ, Wolfgang handled PR for various concept cars like Vision EQS and production cars like EQC, EQS, EQA, EQB, EQE, and more. He excelled in creating communication strategies, content, and media activation opportunities.

Wolfgang was instrumental in managing audio-visual content for all product and technology aspects at Mercedes-Benz cars. His experience also includes setting up Social Media PR & Influencer Relations for Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and smart, engaging with a global network of car enthusiasts and visual storytelling experts.

With a solid foundation in media and economics, Wolfgang concentrated on digital marketing communications at Mercedes-Benz, covering branding, websites, mobile platforms, social media, CRM, and more, achieving award-winning outcomes. He is recognized as the creator of Mercedes-Benz Social Publish and the host of memorable press events such as the #MBPolarSun road trip in 2015.

Wolfgang Würth is passionate about strong international brands, constantly seeking inspiration and innovation. He possesses a deep understanding of the marketing landscape, transitioning seamlessly from traditional print media to digital platforms and events, with a keen interest in user experience (UX) and design principles.

Wolfgang studied Economics at Stuttgart Media University and currently holds the position of Head of Consumer Marketing & Marketing Lead New Ventures at Freeletics, with a notable background as a Public Relations & Social Media Brand Consultant in his freelance career.

Highlights

Jul 2 · linkedin

“smart only” for a full year already! 🎉

It is a privilege to continue telling the stories of this iconic brand. Born in the heart of Europe as a collaboration between pop-culture and engineering. All-electric⚡️. Never silent 📣.

As this is LinkedIn, there could be a list of my top five learnings, my biggest failures or the three things you should know about smart today. Maybe next time.

What I enjoy though: the #3 with its design by Mercedes-Benz. 🤩 Working internationally across Europe and across continents 🌏 and having the chance to do this with a young, passionate and energetic team.💪

Exciting to bring back “open your mind” and fill it with life! 🌶️🔋🤗

Lisa, Theresa, Ran, Thien, Monika, Sarah, Stella, Robert, Matthias, Mandori, Martin, Julian, Björn, Dirk, Dennis, Marit, Danila, Enrico, Katrin.

Jun 25 · linkedin

Hey my advertising friends.

I got two questions for my final project of my EMBA X.

  1. Do you have great examples for global or European brands that are not defined by the origin of their product? Not the obvious one like Apple (designed in California, build in China)

  2. Do you have best practice of advertising that leverages representation and diversity in a great way? Again: not the obvious one like Dove, but where this is happening naturally - not necessarily as core of the narrative.

David, David, guto, Cornelius, Grant, Patrick, 🙏🏼

Related Questions

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Wolfgang Würth
Wolfgang Würth, photo 1
Wolfgang Würth, photo 2
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Location

Stuttgart, Baden-Württemberg, Germany