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Woodrow Rosenbaum

Helping purposeful risk-takers achieve their biggest goals.

Woodrow Rosenbaum is the founder and CEO of With Intent, an international consumer marketing agency, with a strong track record of building successful consumer brands and expanding market reach.

As the Chief Data Officer for GivingTuesday, Woodrow has been pivotal in shaping the global generosity movement by leading groundbreaking research on individual giving behaviors and managing the GivingTuesday Data Commons.

Woodrow excels in developing strategies to move markets, engage audiences, and transform passive participants into active advocates.

He contributes as a member of the Generosity Commission Research Task Force, serves as Chair for Global Impact Canada's Board of Directors, and is a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School with the Technology and Public Purpose project.

Highlights

Aug 20 · linkedin

Organization capacity is not a good predictor of AI readiness.

This sentence may seem confusing to you. What does capacity vs readiness mean? Understanding this nuance was a foundational piece of our latest research in the report we released today - Where are we now? AI Readiness and Adoption in the Nonprofit Sector in 2024.

We wanted to better define what "AI readiness" means by measuring who is using it, and how, and then looking at other organization characteristics that would be associated with readily using AI. Why? So that we can develop some shared understanding and language to support a more coordinated and collaborative approach to how AI tools are being built, disseminated, discussed, and safeguarded.

These are foundational pieces to ensure nonprofits' needs are centered in the development of AI tools, education, and resources. I am proud of the work we are doing alongside so many smart and thoughtful collaborators to ensure we don’t miss the mark on this.

I encourage you to give this report a read. Tell us your feedback, things that surprised you, or didn’t, and what questions this research left you with in the comments: https://lnkd.in/gUP-mPNW

Devi Thomas, Nathan Chappell, MBA, MNA, CFRE, Mallory Erickson, Jen Lau, Tim Lockie, Meenakshi (Meena) Das, Andrew Means, M.P.P., Kelley Hecht, Chantal Forster, Dave Raley, Julia Campbell, Tim Paris

Jul 23 · linkedin
Woodrow Rosenbaum
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Location

Greater Toronto Area, Canada