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Will Sorby
Director of Product Strategy at N26
Will Sorby is a prominent figure in the fintech industry, currently serving as the Director of Product Strategy & Monetisation at N26, a leading mobile bank based in Europe. His role involves overseeing product strategy and ensuring the successful delivery of products that align with customer needs and market demands. Sorby has been instrumental in developing N26's offerings, including its cryptocurrency service and various financial products aimed at enhancing customer empowerment and engagement.24
Background and Education
- Education: Sorby holds a BA and MA in Economics from the University of Cambridge, where he received the Harcourt Prize for Economics. He also earned an MBA with Distinction from INSEAD, receiving the Louis Franck Scholarship.56
- Professional Experience: Before joining N26, Sorby held significant roles in various prestigious firms:
- Morgan Stanley: Vice President in UK & Ireland Investment Banking, where he advised on substantial M&A transactions and equity raises.5
- Bain & Company: Consultant focusing on strategic opportunities across sectors.5
- British Land: Strategy Executive responsible for long-term planning of real estate portfolios.5
Role at N26
Sorby's journey at N26 began as the General Manager for the UK, where he established the bank's presence in the competitive UK market. He successfully grew the customer base significantly during his tenure. Following this, he transitioned to his current role, where he leads a team focused on product strategy and revenue generation.14
His work emphasizes localization strategies to adapt N26's offerings to different markets, particularly in the UK, where competition is fierce among fintech players. He is tasked with answering critical questions about how N26 can differentiate itself in a crowded market.13
Personal Insights
Will Sorby is passionate about delivering great products and services to customers. His insights into digital banking highlight the importance of understanding both digital and cloud-based banking technologies to enhance user experiences effectively.37 He maintains an active presence on LinkedIn, sharing updates and insights related to his work and the fintech landscape.26


