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Xavi Cortadellas

Head of Innovation and Design at Gatorade

Xavi Cortadellas is an accomplished Design and Innovation leader, currently holding the role of Head of Design and Innovation for Gatorade and the Sports and Fitness Business Unit at PepsiCo.

With a degree in Architecture from Universitat Politècnica de Catalunya, Xavi's career path began with 11 years at Nike in Spain, Mexico, and Brazil, where he honed his expertise in sports performance and design.

An experienced entrepreneur, Xavi is the co-founder of N3XT Sports and a partner at Fittest Freakest, dedicated to consulting in sports tech and omnichannel retailing specialized in cross-training equipment.

Xavi's extensive career spans over 20 years and encompasses various roles such as Managing Partner, Head of Innovation and Design at Gatorade, Global Brand Design Senior Director at Gatorade, and Retail Director at Nike Brazil and Mexico.

He brings a wealth of skills in brand design, product innovation, environmental design, experience design, and retail business, with a focus on strategy, P&L, in-store activation, training, and merchandising.

Known for transcending cultural and language barriers, Xavi excels in delivering innovative experiences and messages that resonate with consumers globally. His strengths lie in design thinking, communication, and leadership within an international context.

Xavi Cortadellas is a visionary design professional with a passion for driving growth and learning in the dynamic Sports Industry.

Highlights

Oct 11 · Forbes
A Great Case Study For CGOs: The 10-Yr Innovation Journey Of Gatorade’s Gx Ecosystem - Forbes
A Great Case Study For CGOs: The 10-Yr Innovation Journey Of Gatorade’s Gx Ecosystem - Forbes
Jun 16 · Packaging World
AmericaPack Summit to Addresss Key Packaging Challenges - Packaging World
Xavi Cortadellas
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Location

Miami/Fort Lauderdale Area