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Yadin Porter de León

Global Executive Content Marketing Lead at VMware

Yadin Porter de León is an experienced marketing professional with a diverse background in technology and content marketing. He is currently the Founder and Principal of Tech Village Media, a B2B tech marketing consulting group based in Silicon Valley.1

Professional Experience

Current Roles:

  • Global Head of Outbound and Content Marketing (AECG) at AMD, a position he recently announced joining in September 2024.2
  • Founder and Principal at Tech Village Media since February 2019.1
  • Founder and Lead Advocate of the Level Up Project since January 2018.1

Previous Experience:

  • Global Executive Content Marketing Lead at VMware from April 2018 to early 2024.13

Expertise and Achievements

Yadin is known for his customer-obsessed approach and has over 15 years of experience in the marketing field. His areas of expertise include:

  • Content marketing strategy
  • Demand generation programs
  • Executive engagement
  • Artificial intelligence in marketing

Some of his notable achievements include:

  • Pioneering AI strategies to accelerate marketing innovation.1
  • Co-leading VMware's Global Marketing AI Council.1
  • Building and leading the award-winning CIO Exchange Platform.1
  • Shifting market perception of VMware within the C-level executive community.1

Education

Yadin attended San Francisco State University.1

Yadin Porter de León is a marketing leader who focuses on building trusted relationships between brands and audiences through valuable content and engagement strategies. His LinkedIn profile showcases his extensive experience in the tech industry and his commitment to innovation in marketing practices.

Highlights

Aug 30 · linkedin

As we head into the long Labor Day weekend we wanted to share the latest episode, especially since there are some tidbits about the upcoming #MAICON event.

In this episode of The AI Edge podcast, Jessica Hreha, Michelle Moore and I welcome AI marketing innovator Natalie Lambert to discuss the strategic implementation of AI in enterprise marketing.

Key Highlights:

  1. Focused AI Adoption: Natalie emphasizes the importance of prioritizing specific use cases and providing targeted education when introducing AI tools to marketing teams. This approach helps overcome initial hesitation and demonstrates tangible benefits.

  2. Hands-On Learning: The discussion highlights the effectiveness of interactive workshops where marketers, including C-level executives, can experience AI tools firsthand. These sessions often lead to "aha" moments that drive adoption.

  3. Balancing AI and Human Input: The conversation stresses the continued importance of human oversight in AI-generated content, particularly for brand consistency and legal compliance.

  4. Productivity and Job Satisfaction: Real-world examples illustrate how AI can enhance job satisfaction by automating tedious tasks and allowing marketers to focus on more strategic work.

  5. Emerging AI Capabilities: The hosts and guest explore exciting developments in AI, such as the ability to create interactive content components like quizzes, potentially revolutionizing engagement strategies on marketing websites.

  6. Change Management: The episode touches on the challenges of implementing AI in large organizations and the importance of leadership buy-in to drive adoption.

M(ai)la Ruggiero, Suzanne Ambiel, Marketing AI Institute

https://lnkd.in/gnyPRzpH

Aug 12 · linkedin

I’m so excited to have Robert Rose on the latest episode of the podcast!

In the latest episode of the AI Edge Podcast, "AI Is Not a Strategy," Jessica Hreha, Michelle Moore, and I are joined by guest Robert Rose, founder and chief strategy officer of the Content Advisory. The episode delves into the role of AI in enterprise marketing, emphasizing that AI should not be viewed as a standalone strategy but rather as a tool to enhance existing strategies.

Robert Rose argues that AI is an innovation seeking a strategy rather than a strategy itself. He compares it to electricity or telephones, which require a strategy to be effectively utilized within a business context. The discussion highlights the importance of integrating AI into business strategies rather than using it as a replacement for human creativity.

The episode addresses the current challenges enterprises face in adopting AI, particularly in content creation. Many marketing teams are experimenting with AI but struggle to integrate it fully into their processes. The conversation suggests that AI is often misunderstood as a tool for generating new ideas, whereas its strength lies in expressing and augmenting existing ideas.

Listen and subscribe:  https://lnkd.in/gsUUVYU6

Suzanne Ambiel, M(ai)la Ruggiero

Related Questions

What inspired Yadin Porter de León to start Tech Village Media?
How has Yadin Porter de León's role at VMware influenced his work at Tech Village Media?
What are some notable achievements of Yadin Porter de León in his marketing career?
How does Yadin Porter de León's work at AMD differ from his previous roles?
What is the mission behind the Level Up Project founded by Yadin Porter de León?
Yadin Porter de León
Yadin Porter de León, photo 1
Yadin Porter de León, photo 2
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Experience

Global Executive Content Marketing Lead at VMware since Apr 2018
Director of Content Marketing at Druva; Principal Engagement Manager, US West / APAC at Druva; Regional Manager at U.S. Legal Support, Inc.; Senior Operations Manager at Thomson Reuters; Filmmaker at New Chapter Films.

Education

MBA in Information Systems, San Francisco State University, College of Business (2007 - 2012); BA in Cinema, San Francisco State University, Cum Laude (1995 - 1998).

Location

San Francisco Bay Area