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Yaiza Martinez

Founder & Lead Designer at Tanic Design ☀ I ihelp you create a lucrative business without constantly worrying about attracting customers ◗ 7+ Years in Hospitality Interior Design ➞ Reach me at [email protected]

At Tanic we create unique architecture concept designs to empower your team and make ideas come through telling your own brand story!

Thrilling design plays a huge role in the modern fast-changing environment. It allows you to show your brand’s unique story and arise positive emotions.

I am a professional interior designer with over 5 years of experience in the field helping fast-scaling brands to unleash their creative potential and develop the right design strategy, develop an interior concept, and create appealing brand storytelling. My excellent interior design educational background in Spain and freshly finished studies at Cornell University allowed me to work with world top design companies all around Europe. Now, I am the founder and leading designer at the interior design agency Tanic based in Abu Dhabi and London.

Throughout the last 5+ years I have been consulting clients and managing their design initiatives in hospitality and commercial projects. As a goal-oriented team leader, I have decided to create my own agency with the goal to boost the growth of startups and fast-scaling companies.

Tanic aims to combine technologies and creative ways of thinking to design effective solutions for brand development. As a luxury interior boutique, we take control of the business conceptualisation and planning: from the preliminary concept development and preliminary consultations to a detailed action plan creation and final design development. High client satisfaction is what drives us to achieve new heights.

At Tanic you can be sure that we are not going to rest until we create a tailored-made business concept solution that represents your brand’s rich story and fits its vision.

If you are looking for creative interior design for a grow-driven interior, please go to www.tanic.design and explore the world of limitless creativity.

🌟 You can reach me out for business opportunities by emailing me at [email protected] or by calling at +971 52 759 0020.

🌟 Feel free to book a call with me at www.calendly.com/yaiza-martinez

🌟 Connect with us on Instagram at https://www.instagram.com/tanic.design

Let’s connect the dots between team and culture and combine them in the empowering design concept!

Highlights

Feb 8 · linkedin

I remember the first project I was handed in the hospitality industry.

I was so overwhelmed and thought to myself, "Can I really design an interior that aligns with a strategic vision?"

But, I delved deep into the project; researched, brainstormed, sketched, questioned, and finally, presented my design.

And that's when I realized

  • Design is not just about aesthetics, it's about strategy.
  • A well-thought-out design can shape the guest's experience.
  • Understanding the business strategy is as important as understanding colors and textures.
  • A strategic design can influence the bottom-line.

Powerful lessons that I learned and have helped me

  1. To always align design elements with the strategic vision.
  2. To consider the guests' journey in each design element.
  3. To not be afraid of questioning and refining the process.
  4. To measure the success of a design beyond its visual appeal.

If you're ever feeling overwhelmed or you're facing a challenging design project, just remember each design is a strategic decision.

It might not be easy, but I promise you, it's worth it.

How have your designs shaped experiences in your field?

#HospitalityStrategy #InteriorDesign #Hoteldesign

Feb 7 · linkedin

Hospitality interior design can be confusing.

There are so many metrics to focus on.

  • Guest satisfaction scores
  • Return on investment (ROI)
  • Occupancy rate
  • Energy efficiency
  • Employee satisfaction
  • Average daily rate (ADR)

There are definitely some metrics that matter more than others.

I’ve been doing hospitality interior design for more than 15 years.

I check for these things instead:

  1. Design Consistency: Does the design align with the brand’s identity?
  2. Guest Experience: Does the design contribute to enhancing the customer’s experience?
  3. Longevity: Does the design consider future trends and needs?

And it is working for me.

How do you prioritize your design metrics in the hospitality industry? Share your thoughts below.

#HospitalityDesign #InteriorDesign #Strategy

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Experience

Founder & Lead Designer at Tanic
Interior Design Consultant at Yaiza Martinez

Education

Hotel Planning And Design Certificate, Interior Design, Cornell University
Interior Design Degree, Interior design, Escuela Superior de Diseño de Aragón
Hospitality Strategy, Business, Cornell University

Location

Abu Dhabi, Abu Dhabi, United Arab Emirates