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Yakubu Budu-Saaka

Brand and Partnership Marketing at Via

Yakubu Budu-Saaka is a seasoned professional in the fields of marketing and brand management, currently serving as a Storytelling Partner at Free Agency since May 2022. Prior to this role, he was the Product and Brand Principal at Via from August 2019 to April 2022, where he contributed significantly to brand development and product strategy in the Greater New York City area.1

Professional Experience

  • Free Agency: Storytelling Partner (May 2022 - Present)
  • Via: Product and Brand Principal (August 2019 - April 2022)
  • Warner Bros. Digital Networks: Senior Marketing Manager for DC Universe (October 2017 - August 2019)
  • Warner Bros. Digital Labs: Held various roles including Lead Marketing Manager for DramaFever and Growth Manager for Movies & K-Pop (2014 - 2017)

Education

  • New School University: Master of Arts (MA) in Arts, Entertainment, and Media Management (2009 - 2011)
  • Oberlin College: Bachelor of Arts (BA) in Political Science (2003 - 2006)

Budu-Saaka's career has been marked by a focus on storytelling and marketing within the entertainment industry, leveraging his educational background to enhance brand narratives and engage audiences effectively.1

Related Questions

What are some of Yakubu Budu-Saaka's most notable achievements at Via?
How did Yakubu Budu-Saaka transition from Warner Bros. to Via?
What specific projects did Yakubu Budu-Saaka work on at Warner Bros?
What is Yakubu Budu-Saaka's role at Free Agency?
How has Yakubu Budu-Saaka's educational background influenced his career?
Yakubu Budu-Saaka
Yakubu Budu-Saaka, photo 1
Yakubu Budu-Saaka, photo 2
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Location

New York, New York, United States