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Yale Cohen

Brand Safety at X!

Yale Cohen is an accomplished EVP with a rich background in the marketing and advertising industry.

With expertise in Digital Strategy, Mobile Advertising, and Integrated Marketing, Yale has demonstrated strong skills and a proven track record of success.

He holds a Bachelor of Science & Economics degree with a focus on Marketing and Management from the prestigious University of Pennsylvania - The Wharton School.

Yale's professional journey includes key roles such as Former Head of Brand Safety & Advertising Solutions, EVP at Publicis Media, EVP at Publicis Groupe, SVP at ZenithOptimedia, and various positions at Deutsch and Beyond Interactive.

Highlights

May 28 · linkedin

I’m happy to share that I’m starting a new position as Head of Brand Safety & Advertising Solutions at X! The past 4 weeks have been incredibly valuable to see another side of our industry. My curiosity has been peaked and looking forward to continuing improving X's solutions for the numerous marketers and brands who rely on the platform for media & customer service needs.

Apr 26 · linkedin

I won the lottery getting to work at Publicis Media over the past 14 years!!!

It has been constant change from day 1, and I consider myself extremely fortunate to have been a part of such an incredible executive leadership team. Fortunately for me, my passion for creating a safer advertising ecosystem became a job that I love and look forward to continuing.

My Publicis family runs deep and I can't thank them enough; you all know who you are and how much you've meant to me!!! Spending time with people & clients you care about has created a sense of purpose in me that allowed me to build into an industry leading Digital Standards team. I'm so proud of all that I've been able to accomplish at Publicis Media!!!

I'm sad today for my last day, but incredibly excited to bring Brand Integrity and Safety to new places, especially as GenAi is integrated across platforms and our entire industry!

Yale Cohen
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Location

New York, New York, United States