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Yamit Viitaoja

Founder Water & Wines AB - Sommelier - MBA

Yamit Viitaoja-Malmberg is a Swedish sommelier and entrepreneur, best known as the founder of Water & Wines, a company that combines her passion for wine and puzzles. Together with her colleague Mathilde Iwar, Yamit created a unique line of sommelier-crafted, artist-illustrated puzzles that explore the world of wine and spirits. These puzzles are designed to educate users about wine regions, grape varieties, and wine culture in an engaging and sustainable way. The company emphasizes environmental responsibility by using recyclable materials, planting a tree for every puzzle sold, and donating a portion of proceeds to "Charity Water," an NGO focused on improving access to clean drinking water in developing countries.134

Yamit's innovative approach to wine education has made Water & Wines a celebrated brand, offering products that are both entertaining and impactful. The company has planted over 40,000 trees in one year and continues to grow its global reach while advocating for sustainability.23

Highlights

Water and Wines Wine Puzzles: If You're Puzzled By Wines
Oct 19 · instagram.com
Meet our new member Yamit Viitaoja-Malmberg, founder ... - Instagram
Sep 28 · wtw.org
About WTW - Wine to Water
Our Story - Water and Wines
Water & Wines - Wine Puzzles
Bestsellers - Water and Wines
faq - Water and Wines
Jun 10 · inenews.it
The Swedish “Water & Wines” project - wine puzzles are good for ...

Related Questions

What inspired Yamit Viitaoja-Malmberg to start Water & Wines?
How does Water & Wines contribute to sustainability?
What makes Water & Wines' wine puzzles unique?
How many trees have been planted through Water & Wines' efforts?
What is the story behind the partnership between Yamit and Mathilde?
Yamit Viitaoja
Yamit Viitaoja, photo 1
Yamit Viitaoja, photo 2
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Location

Stockholm Metropolitan Area