Suggestions
Yana Shevchenko
International Growth Consultant at Google
Professional Background
Yana Shevchenko is a talented Export Consultant at Google, where she leverages her extensive experience and expertise in digital marketing and branding to drive growth in international markets. With a robust background spanning various roles within the tech giant, Yana has developed a particular prowess in business development, strategic consulting, negotiation, and sales management. Supported by her deep understanding of market dynamics and competitive analysis, she collaborates with partners to craft effective marketing strategies that resonate globally. Her comprehensive skills are complemented by her ability to adapt to the emerging trends in the digital landscape, making her an invaluable asset to any organization she engages with.
Yana’s career at Google has seen her evolve from an Account Manager to her current position as an International Growth Consultant, focusing on emerging markets. In these roles, she has demonstrated her ability to navigate complex business environments and build strong relationships with stakeholders to accelerate growth. Additionally, the hands-on experience she gained as an Agency Consultant and in various analytical roles has equipped her with a holistic view of the business that informs her strategic decisions.
Prior to her tenure at Google, Yana excelled in diverse capacities across multiple industries. As a Leadership Development Program Specialist at Mars Wrigley, she honed her skills in category management, preparing her for future leadership roles. Her early career featured internships and positions that showcased her versatility, including roles as a Marketing Trainee at RB, Market Analyst at MOBIVIA, Project Management Trainee at Bashneft (an oil production company), and Trainee in the Business Development Department at LifeSreda, a venture capital fund. These experiences laid the groundwork for her future success in consulting and export strategies.
Education and Achievements
Yana holds a Master of Science (MSc) degree in Global Business from EDHEC Business School, one of the leading institutions for business education in Europe. This advanced degree has given her a solid theoretical foundation in international business principles, enhancing her strategic thinking and analytical capabilities.
Before obtaining her master's degree, Yana earned her Bachelor's degree in Project Management from the Higher School of Economics, where she developed critical project management skills that she has continued to leverage throughout her career. Her educational journey not only reflects her dedication to her professional growth but also her commitment to honing her skills in fast-changing business environments.
Yana’s commitment to excellence is evident in her track record of achievements across her roles. Her work has contributed to innovative marketing strategies and successful expansions into new markets, showcasing her ability to not only meet targets but exceed expectations. Her drive for continuous learning ensures she remains at the forefront of industry trends, making her a sought-after consultant in the digital marketing and export sectors.
Achievements
- Strategic Expansion Initiatives at Google: Yana has played a pivotal role in expanding Google’s reach into key emerging markets, utilizing her expertise to guide strategic decisions that align with business growth objectives.
- Development of Marketing Strategies: During her tenure as an Agency Consultant, Yana developed impactful marketing strategies that have been instrumental in driving client success and achieving measurable results across campaigns.
- Leadership Development Contributions at Mars Wrigley: By contributing to leadership development initiatives, Yana has been part of nurturing future leaders within the organization, showcasing her commitment to organizational success.
- Cross-Industry Experience: Her diverse background across consumer goods, technology, and venture capital has provided her with a unique perspective on market drivers across different sectors, making her advice valuable to companies looking to innovate and grow.
- Strong Negotiation Skills: Companies have often benefited from Yana’s strong negotiation skills, resulting in successful partnerships and collaborations that have further strengthened business ties and market positioning.
Through her dedication and expertise in both digital marketing and international business strategies, Yana Shevchenko has established herself as a leader in her field. Her passion for helping companies expand and thrive in new markets is evident in her work, and her invaluable experience positions her as a key player in the ongoing evolution of global business practices.
