Sign In

Yash Sikand

Objective, Collaborative and Influential leader who uses Analytics, Insights & Technology To Drive Results

Yash Sikand is a seasoned professional with a diverse educational background and extensive experience in the fields of marketing, statistics, and consumer insights.

He holds an MBA in Marketing from the University of Iowa, an MA in Statistics from the University of Missouri-Columbia, and a BA in Math/Computer Science from Central College.

Yash currently serves as the VP Global Insights, Analytics, and Planning at Ocean Spray Cranberries, where he leverages his expertise to drive strategic decision-making.

With a rich history in the industry, he has held key positions in several renowned organizations such as MillerCoors, Wm. Wrigley Jr. Company, S. C. Johnson, Kraft Foods Inc., Pella Corporation, Philip Morris Inc., and AC Nielsen.

His past roles include being the Principal at Y.S. Consulting LLC, Vice President Insights and Analytics at MillerCoors, Sr. Director Consumer and Market Insights at Wm. Wrigley Jr. Company, Director Consumer Insights, Research, and Analytics at S. C. Johnson, Sr. Director Consumer Insights and Strategy at Kraft Foods Inc., Market Development and Business Intelligence Manager at Pella Corporation, Category Insights Manager at Kraft Foods Inc., and Sr. Analyst Promotion Evaluation Information at Philip Morris USA, among others.

Yash Sikand's expertise lies in data-driven decision-making, consumer behavior analysis, market research, strategic planning, and business intelligence.

His career path showcases a blend of analytical skills, strategic thinking, and leadership capabilities, making him a valuable asset in the realm of consumer insights and analytics.

Yash's educational foundation coupled with his hands-on experience positions him as a seasoned professional adept at translating data into actionable insights for organizational growth and success.

Highlights

Dec 5 · PRNewswire
Ocean Spray Announces KWG As New Consumer Media Agency Of Record - PRNewswire
Dec 5 · PR Newswire
Ocean Spray Announces KWG As New Consumer Media Agency Of ... - PR Newswire
Ocean Spray Announces KWG As New Consumer Media Agency Of ... - PR Newswire
Y
Add to my network

Location

Gainesville, Florida Area