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Yaso Sivakumaran

Chief Marketing Officer - Executive - #1 Professional Skincare brand - Estée Lauder Companies alumni

Yaso Sivakumaran, also known as Yaso Murray, is an experienced C-Suite Marketing Executive and Chief Marketing Officer (CMO) with a proven track record in the skincare industry.12 She has held the position of CMO at IMAGE Skincare from July 2019 to August 2023.2 Currently, as of February 2025, Yaso is serving as the Chief Marketing Officer at BeautyStat Cosmetics, a role she assumed in August 2023.23

Yaso's career highlights include:

  1. Education: MBA from Northwestern University's Kellogg School of Management (2008-2010) and a bachelor's degree in Economics with Honors from The University of Texas at Austin (2001-2004).12

  2. Professional Experience:

    • Chief Marketing Officer at BeautyStat Cosmetics (August 2023 - Present)2
    • Chief Marketing Officer at IMAGE Skincare (July 2019 - August 2023)2
    • Vice President of Marketing at IMAGE Skincare (January 2017 - July 2019)2
    • Global Marketing Director for philosophy at COTY Inc. (August 2015 - January 2017)2
    • Global Marketing Senior Manager at La Prairie Group (February 2014 - August 2015)2
    • Global Marketing Manager for Clinique at The Estée Lauder Companies Inc. (July 2010 - February 2014)2
  3. Skills: Yaso is known for her expertise in omni-channel marketing, brand-building, and storytelling. She has a strong background in developing marketing strategies, leading cross-functional teams, and driving innovation in the skincare industry.2

  4. Achievements: Yaso has been featured in the New York Times and has a reputation for building best-in-class omni-channel marketing ecosystems that fuel rapid growth for private equity-backed clinical skincare brands.2

Related Questions

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Yaso Sivakumaran
Yaso Sivakumaran, photo 1
Yaso Sivakumaran, photo 2
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Location

New York City Metropolitan Area