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Yassine Saidi

Chief Product Officer at Under Armour

Yassine Saidi is the Chief Product Officer at Under Armour, appointed to this position in January 2024.123 He brings nearly twenty years of industry brand experience, including previous roles at adidas and PUMA.13

In his current role, Saidi is responsible for building product strategies focused on apparel, footwear, and accessories, as well as managing the overall global product vision and strategy for Under Armour.13

Prior to joining Under Armour, Saidi's career highlights include:

  1. Founder and Business Strategist at AGENC-Y, a sport, lifestyle, and fashion product company (September 2018 - January 2024)56

  2. Various leadership roles at PUMA (June 2011 - June 2020), including:

    • Global Senior Head of SportStyle Footwear, Partnerships and Collaborations
    • Global Head of SportStyle Partnerships and Collaborations
    • Global Head of Sales6
  3. Multiple roles at adidas (May 2003 - June 2011), including:

    • Global Senior Product and Marketing Manager Tennis
    • Senior Product Manager Tennis
    • Product Manager Accessories and Swimwear6

Saidi's educational background includes:

  • Executive Education in Business of Entertainment, Sport and Media from Harvard Business School (2018)
  • Master's degree in Business Management from Université de Savoie (1999-2001)
  • Master's degree in Commerce and Sales from Université des Sciences et Technologies de Lille (1997-1999)6

His appointment at Under Armour is part of the company's efforts to strengthen its leadership team and drive growth through innovation and design.34

Highlights

Aug 15 · linkedin

I'm thrilled to be among the first to congratulate Kyle Blakely on making Sports Business Journal Leaders Under 40 list, celebrating top leaders driving global sports forward.

Those that have the pleasure of working with Kyle know he is a champion for Under Armour values, including 'Love Athletes' and 'Act Sustainably.' An industry veteran and materials expert, Kyle's leadership of our innovation, development and testing functions is integral to our ability to deliver on our mission to create cutting-edge performance solutions that make athletes better all around the globe.

Kyle, I am so fortunate to have you on the team. Congratulations on being named to Leaders in Sport Class of 2024. Thanks for all you do my G!

#LeadersSportsAwards

Jan 12 · linkedin

Thanking every one of you who’ve believed and supported me thus far. Excited to announce a new chapter in my journey as Chief Product Officer at Under Armour.

Can’t wait to make a difference with such an incredible team. Keep an eye out.

Related Questions

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How does Yassine Saidi plan to shape Under Armour's product strategy?
What inspired Yassine Saidi to join Under Armour?
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What are Yassine Saidi's future goals for Under Armour?
Yassine Saidi
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Location

United States