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Yatin Mehta
Business head - Planning at DoMobs
Professional Background
Yatin Mehta is a seasoned business professional with a wealth of experience in the fields of digital marketing, strategic planning, and business development. Over the years, he has built a diverse career, holding key positions in prominent organizations that have shaped his expertise in planning and management. Yatin currently serves as the Business Head of Planning at DoMobs, where he leverages his extensive knowledge and skills to drive strategic initiatives and enhance business performance. His multifaceted background includes strategic roles at leading media and entertainment companies, where he has consistently delivered impactful results.
Prior to his role at DoMobs, Yatin was the Assistant General Manager of Planning at Viacom 18, where he played an instrumental role in formulating and executing planning strategies that align with the company's overall goals. During his tenure at Eros International PLC, he spearheaded strategic alliances that fostered growth and expansion, showcasing his ability to create valuable partnerships in the competitive entertainment industry. At Sony Music Entertainment, Yatin served as the Planning Manager for Brand & Performance, further honing his expertise in brand strategy and performance optimization. His career began at Ogilvy, where he developed his foundational skills as a Digital Specialist in SEO, SEM, and SMO, mastering the art of digital visibility and marketing.
Education and Achievements
Yatin holds a Master of Technology (MTech) in Computer Science from Bharati Vidyapeeth, where he gained advanced knowledge in technology and its applications in a business context. He also earned his Bachelor of Technology (BTech) in Computer Science from M.H. Saboo Siddik College Of Engineering, which equipped him with a solid foundation in technical skills alongside critical thinking and problem-solving capabilities. His academic journey began at Diamond Jubilee High School in Mumbai, where he excelled in Mathematics and Computer Science, demonstrating an early affinity for analytical thinking and logic that would serve him well throughout his educational and professional trajectory.
Achievements
Yatin Mehta's career is marked by a series of notable achievements, reflecting his commitment to excellence and innovation. At DoMobs, he has led successful planning initiatives that have significantly improved operational efficiency and business outcomes. His strategic foresight and collaborative approach have been key in fostering a culture of teamwork and shared objectives among his colleagues and stakeholders.
At Viacom 18, Yatin's ability to strategize and execute complex plans allowed him to contribute to projects that enhanced the network's viewership and engagement metrics, showcasing his capabilities in driving audience growth and brand visibility. While at Eros International, he focused on identifying and developing strategic partnerships that broadened Eros' market reach, resulting in mutually beneficial collaborations within the entertainment landscape.
In addition to his industry-specific skills, Yatin's work at Sony Music Entertainment saw him harnessing the power of data analytics to recommend performance metrics that bolstered the brand's presence in a highly competitive market. His skilled application of digital marketing techniques at Ogilvy laid the groundwork for his success in planning and strategy, as he adeptly understood how digital dynamics influence business performance.
Conclusion
Yatin Mehta is a distinguished professional with a robust background in technology and digital strategy. His educational credentials, combined with extensive experience across various high-profile organizations, position him as a leader in planning and business development. With a passion for leveraging technology to drive strategic initiatives, Yatin continues to make significant contributions to his field, leaving a positive impact on organizations he has been part of and the industry at large.
