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Yaz Iida

Rakuten Inc.

Yaz Iida, whose full name is Yasuhisa Iida (飯田 恭久), is the Representative Director and CEO of JP Digital Co., Ltd. (株式会社JPデジタル).13 He has an extensive background in marketing, leadership, and digital transformation across various industries:

  1. Iida joined Japan Post in April 2021 as an executive officer and became the CEO of JP Digital when it was established in July 2021.12

  2. Prior to joining Japan Post, he held leadership positions in multinational companies:

    • Worked in marketing roles for global consumer goods and entertainment companies in both Japan and the United States.3
    • Served as the president of a British appliance manufacturer's Japanese subsidiary, establishing the brand in Japan.3
    • Held the position of senior executive officer at a major IT group, leading business expansion efforts in the internet industry as the president of their U.S. branch.3
  3. At Japan Post Group, Iida holds multiple roles:

    • Group Chief Digital Officer (CDO) for Japan Post.13
    • Executive Officer of Japan Post responsible for the DX Strategy Department.3
    • CEO of JP Digital, leading the group's digital transformation initiatives.123
  4. JP Digital, under Iida's leadership, aims to:

    • Support DX promotion for Japan Post Group companies and external enterprises.2
    • Develop, test, and operate digital-related services and solutions.2
    • Plan, build, provide, and operate new services using digital technology.2
    • Foster digital talent within the organization.2

Iida's vision for JP Digital is to act as a "transformation tugboat" guiding the large "ship" of the Japan Post Group towards digital innovation and creating the "post office of the future".1

Related Questions

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What is the role of the CEO, Mr. Iida, in the establishment of JP Digital?
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Yaz Iida
Yaz Iida, photo 1
Yaz Iida, photo 2
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Location

Japan