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Yen Leong

Marketing Analytics Lead, Devices & Services and GPay at Google

Yen Leong is a results-driven marketing professional with over 7 years of experience in brand consulting at Procter & Gamble, specializing in consumer and market insights. He has expertise in integrating consumer and market knowledge with analytics to develop effective brand strategies. Yen has worked in various roles globally, focusing on go-to-market opportunities, portfolio maximization, and channel strategies.

His experience spans across male and female consumer segments in developed and emerging markets, covering a wide range of products from Baby Care to Batteries. Yen's strengths include influencing business strategies, identifying global opportunities, guiding investment choices, and developing frameworks that integrate consumer and market insights for practical business applications.

Yen Leong holds a Bachelor of Engineering in Aerospace, Aeronautical, and Astronautical Engineering from Nanyang Technological University. He has also been involved in organizations like Google, Xoogler.co, Rooit, Taiwan Startup Stadium, Chinaccelerator, MOX, and The Real Food Market, where he held various roles from Marketing Analytics Lead to Co-founder, CEO & CFO.

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Location

Singapore