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Yen Ly

Senior Director, Performance Marketing | E-Comm Growth Expert

Yen Ly is an accomplished marketing professional currently serving as the Senior Director of Performance Marketing at The Boutique Brands.3 With a strong background in performance marketing and customer acquisition, Yen has built a notable career in the digital marketing space.

Education and Background

Yen Ly holds a Bachelor of Business Administration (BBA) from The University of Texas at Austin, with a focus on Marketing and a minor in Psychology.2 This educational foundation has provided a solid base for her successful career in marketing.

Career Progression

Yen's career journey showcases a steady progression in the field of performance marketing:

  1. The Boutique Brands:

    • Current role: Senior Director, Performance Marketing (since 2021)3
    • Previous role: Director of Performance Marketing
    • Earlier role: Senior Performance Marketing Manager (2020-2021)1
  2. Tecovas: Performance Marketing Manager (2018-2020)1

  3. Offers.com: Held various roles including:

    • Paid Search Manager (2017-2018)
    • Customer Acquisition Specialist (2016-2017)
    • Paid Search Specialist (2015-2016)
    • Senior Paid Search Associate (2014-2015)
    • Paid Search Associate (2012-2014)1

Skills and Expertise

Throughout her career, Yen has developed expertise in various areas of digital marketing, including:

  • Google Adwords
  • Online Marketing
  • PPC (Pay-Per-Click) Advertising
  • Web Analytics
  • Campaign Management
  • Affiliate Marketing1

Yen Ly's career trajectory demonstrates a consistent growth in responsibilities and expertise within the performance marketing domain, culminating in her current leadership role at The Boutique Brands.

Highlights

May 14 · linkedin

We're hiring! Looking for a Performance Marketer/Meta Ads guru who would like to get into the fast-paced women's fashion space. If acquiring thousands of new customers on a weekly basis, spending multi-million dollar budgets profitably, obsessing over creatives and diversifying ad content sounds like fun to you, let's chat!

Please pass along to anyone you think would be a good fit. Don't forget to shoot me a note so I can put in a good word to the hiring manager (me😉)!

Aug 15 · linkedin

I’m happy to share that I’m starting a new position as Senior Director, Performance Marketing at The Boutique Brands!

Related Questions

What are Yen Ly's key achievements at Boutique Brands?
How did Yen Ly transition from Offers.com to Tecovas?
What specific strategies does Yen Ly use in performance marketing?
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What makes Yen Ly's approach to customer acquisition unique?
Yen Ly
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Location

Austin, Texas, United States