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Yen Ly

Senior Director, Performance Marketing | E-Comm Growth Expert

Yen Ly is an accomplished marketing professional currently serving as the Senior Director of Performance Marketing at The Boutique Brands.3 With a strong background in performance marketing and customer acquisition, Yen has built a notable career in the digital marketing space.

Education and Background

Yen Ly holds a Bachelor of Business Administration (BBA) from The University of Texas at Austin, with a focus on Marketing and a minor in Psychology.2 This educational foundation has provided a solid base for her successful career in marketing.

Career Progression

Yen's career journey showcases a steady progression in the field of performance marketing:

  1. The Boutique Brands:

    • Current role: Senior Director, Performance Marketing (since 2021)3
    • Previous role: Director of Performance Marketing
    • Earlier role: Senior Performance Marketing Manager (2020-2021)1
  2. Tecovas: Performance Marketing Manager (2018-2020)1

  3. Offers.com: Held various roles including:

    • Paid Search Manager (2017-2018)
    • Customer Acquisition Specialist (2016-2017)
    • Paid Search Specialist (2015-2016)
    • Senior Paid Search Associate (2014-2015)
    • Paid Search Associate (2012-2014)1

Skills and Expertise

Throughout her career, Yen has developed expertise in various areas of digital marketing, including:

  • Google Adwords
  • Online Marketing
  • PPC (Pay-Per-Click) Advertising
  • Web Analytics
  • Campaign Management
  • Affiliate Marketing1

Yen Ly's career trajectory demonstrates a consistent growth in responsibilities and expertise within the performance marketing domain, culminating in her current leadership role at The Boutique Brands.

Related Questions

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How did Yen Ly transition from Offers.com to Tecovas?
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What makes Yen Ly's approach to customer acquisition unique?
Yen Ly
Yen Ly, photo 1
Yen Ly, photo 2
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Location

Austin, Texas, United States