Sign In

Yienyee Soh

Co-founder & Group COO at AVANA - Championing social commerce across APAC

Yienyee Soh is a prominent figure in the e-commerce industry in Southeast Asia. She co-founded AVANA, a social commerce platform, in 2016 with her late husband Luqman Adris.34 Soh served as the Group COO of AVANA from June 2016 to January 2023.5 She then became the Group CEO & Founder of AVANA in December 2022.5

In July 2023, Soh was appointed as the Chief Relationship Officer (CRO) at EasyStore, another e-commerce solutions provider.12 In this role, she is responsible for strengthening merchant relationships and building connections with partners.1

Soh's entrepreneurial journey began with "A Shopaholic's Den," which she founded in 2008 as Malaysia's pioneer online shopping and fashion community.5 She has a background in psychology from HELP University College and has held various roles in marketing and social media management.5

Throughout her career, Soh has been passionate about empowering small and medium-sized enterprises (SMEs) through technology and e-commerce solutions.4 She is known for her expertise in social commerce and her efforts to make e-commerce more accessible to businesses across the APAC region.5

Related Questions

What are Yienyee Soh's key achievements at AVANA?
How did Yienyee Soh and Luqman Adris meet?
What challenges did Yienyee Soh face after Luqman Adris' passing?
How has Yienyee Soh contributed to female entrepreneurship in Southeast Asia?
What strategies does Yienyee Soh use to build relationships with investors?
Yienyee Soh
Yienyee Soh, photo 1
Yienyee Soh, photo 2
Add to my network

Location

Petaling Jaya, Selangor, Malaysia