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Yingying Kuang

Director of Marketing at Blueland

Yingying Kuang is a marketing professional with extensive experience in the e-commerce and direct-to-consumer (DTC) industry. She served as the Director of Marketing at Blueland from January 2021 to March 2022.1 Currently, she holds the position of VP of Growth & E-Commerce at Kitsch, a company that designs and creates beauty and hair accessories.12

Career Progression

Yingying's career has shown steady growth in the marketing field:

  • Current Role: VP of Growth & E-Commerce at Kitsch (April 2023 - Present)1
  • Previous Positions:
    • Senior Director of Marketing at Kitsch (April 2022 - April 2023)
    • Director of Marketing at Blueland (January 2021 - March 2022)
    • Senior Manager, Growth + Retention at Function of Beauty (September 2019 - January 2021)
    • Growth Marketing Manager at Function of Beauty (January 2018 - August 2019)
    • Marketing Coordinator at Function of Beauty (February 2017 - January 2018)1

Expertise

Yingying is described as a full-stack growth marketer with deep experience in:

  • Setting strategy and executing across various paid acquisition channels
  • Managing channels such as Paid Social (FB/IG, TikTok, Snap, Pinterest), Paid Influencer, Podcast, Direct Mail, Inserts, TV, and Affiliates
  • Focusing on e-commerce and DTC products1

Education

  • Bachelor's degree in Economics and Business Administration with a marketing concentration from Northeastern University (2012 - 2016)1

Additional Information

  • Based in New York, New York, United States1
  • Fluent in Chinese1
  • Holds an Inbound certification from HubSpot (issued November 2016)1

Highlights

Mar 27 · theorg.com
Kitsch - The Org
Kitsch - The Org

Related Questions

What are some of the key marketing strategies Yingying Kuang has implemented at Blueland?
How did Yingying Kuang transition from Blueland to Kitsch?
What specific channels does Yingying Kuang focus on for paid acquisition?
What was Yingying Kuang's role at Function of Beauty?
How has Yingying Kuang's experience at Eversource Energy influenced her marketing career?
Yingying Kuang
Yingying Kuang, photo 1
Yingying Kuang, photo 2
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Location

New York, New York, United States