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YingYing Li

Data Science Leader @Reddit | Ex-Meta

Professional Background

YingYing Li is a highly accomplished and results-driven Data Science leader with over 12 years of experience in the analytics sector. With a keen focus on solving the right problems, she has spent more than five years building and leading high-performing teams that have driven billions in revenue across product, marketing, and sales domains. YingYing's approach to problem-solving is characterized by thorough thinking that encompasses understanding what challenges must be addressed, why these issues hold significance, and whether they represent the core problems worth solving. Her strategic mindset allows her to identify priorities, assess operational feasibility, and engage in meaningful collaboration with stakeholders at various levels, including VP-level executives.

Throughout her career, YingYing has developed a strong expertise in creating and executing data-driven strategies that aim to optimize business performance while spurring accelerated growth. Her skill set is complemented by her proficiency in designing comprehensive analytical frameworks, applying statistical modeling techniques, and conducting effective A/B testing. This in-depth knowledge enables her to navigate complex analytics challenges skillfully while delivering meaningful results that resonate with her organization’s goals.

In addition to her technical capabilities, YingYing is a collaborative leader who values the power of influence across functional teams. Her exceptional ability to foster relationships and facilitate alignment across departments has been instrumental in driving successful outcomes for the organizations she has been a part of.

Education and Achievements

YingYing Li's educational foundation is robust, having earned her Bachelor of Science in Statistics from Sun Yat-sen University. She later pursued further academic excellence with a Master of Science in Statistics from Rutgers University, which equipped her with advanced statistical concepts and methodologies critical for her future roles in data science.

Her commitment to continuous learning is evident in her pursuit of a Media Marketing Research Certificate from New York University, enhancing her understanding of market dynamics and consumer behavior.

Notable Professional Experience

YingYing's professional journey showcases her versatility and adaptability within various leading technology and hospitality organizations.

  1. Data Science Manager, Ads Product at Reddit, Inc.
    At Reddit, YingYing applied her data insights to optimize advertising strategies and enhance user engagement, contributing significantly to revenue growth.

  2. Data Science Manager, Monetization at Facebook
    In her role at Facebook, she leveraged data-driven approaches to enhance monetization efforts, utilizing her analytical expertise to make informed business decisions that influenced product offerings and marketing initiatives.

  3. Senior Analytics Manager at Expedia Group
    During her time at Expedia, she brought precision to data interpretation and harnessed analytics to enhance customer experiences and drive purchasing decisions.

  4. Platform Analytics and Operations Director at Trip.com Group
    YingYing ensured operational excellence and data integrity in her director role, implementing strategies that streamlined analytics operations and elevated the organization’s analytical capabilities.

  5. Senior Manager, Platform & Special Project Analytics at Marriott International
    In this role, she excelled at managing project analytics that shaped critical business strategies affecting the company's market presence.

  6. Manager, Customer Insights & Analytics (CRM & Digital focus) at Marriott International
    Here, YingYing honed her skills in understanding customer behavior through data insights, positively impacting customer relationship management (CRM) and digital engagements.

  7. Analyst, Strategic Analytics & Modeling at Marriott International
    YingYing’s career commenced at Marriott, where she gained foundational experiences in strategic analytics, which set the stage for her future successful roles in data science and analytics.

Achievements

YingYing's career is distinguished by multiple achievements that showcase her professional aptitude:

  • A proven track record of successfully leading data-driven initiatives that have generated significant revenue growth and optimized operational processes.
  • Recognition as a collaborative leader who has effectively influenced cross-functional teams to drive alignment on critical business strategies aimed at harnessing data for growth.
  • Expertise in designing analytical frameworks and leading statistical modeling projects that directly support business objectives and customer engagement strategies.
  • A robust portfolio of performance optimization strategies that have delivered impactful results across diverse industries.

In summary, YingYing Li is a dynamic

YingYing Li
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Location

New York, New York, United States