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Yishan Lam
Helping incumbents innovate; public sector junkie; learning machine. Why I work, in longform: goo.gl/RQgspM
Yishan Lam is a prominent figure in the field of design and digital transformation, currently serving as the Head of Product and Design for the APAC Market at SoftServe. Prior to this role, she was a Design Director and Digital Expert at McKinsey & Company in Singapore, where she played a crucial role in pioneering new practice capabilities for various digital and design engagements across Asia-Pacific markets.15
Professional Background
- Experience: Lam has over 15 years of experience working with Fortune 500 companies, investors, and government agencies. Her expertise spans multiple sectors, including financial services, consumer retail, energy, healthcare, and transportation logistics.1
- Previous Roles: Before joining McKinsey, she was an early regional hire at IDEO, a global innovation consultancy. There, she helped establish human-centered design as a foundational principle in government services and healthcare systems.15
- Education: Lam holds a Bachelor of Arts from Brandeis University, graduating with the highest honors.1
Contributions at McKinsey & Company
During her tenure at McKinsey, Lam was instrumental in developing strategies for corporate venture building and new product development. She was involved in initiatives like the Corporate Venture Launchpad, which aimed to help established companies create new ventures in Singapore.5 Her insights were often shared in discussions about innovation and entrepreneurship within corporate settings.3
Transition to SoftServe
In August 2022, Lam transitioned to SoftServe as the Head of Product and Design for the APAC region. In this role, she focuses on creating innovative products and services while enhancing SoftServe's presence in the Asian-Pacific market.1
Online Presence
Yishan Lam is active on LinkedIn under the username lamyishan, where she shares insights about design, digital transformation, and her professional journey.246
Her career reflects a strong commitment to leveraging design thinking to drive business growth and innovation across various industries.

