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Yo Koga

Head of UX, digital strategy and agile software dev at Honda

Yo Koga is a prominent executive at Honda Motor Co., Ltd., currently serving as the Global User Experience Officer since January 2023.1 He simultaneously holds the position of Head of Digital Strategy Office at American Honda Motor Company, Inc.1 Koga's career is marked by his entrepreneurial spirit and expertise in digital technology and user experience.

Koga is the co-founder and CEO of Drivemode, a company he established in October 2013.12 Drivemode specializes in developing smartphone apps for drivers and was acquired by Honda in 2019.3 This acquisition was part of Honda's strategy to strengthen its capabilities in digital and connected mobility products.3

Following the acquisition, Koga's role expanded within Honda. In 2023, he was appointed as Global UX Officer, tasked with leading Drivemode's expansion to transform Honda and compete in the growing Electric Vehicle market.24 His expertise in software and user experience is seen as crucial for Honda's future in connected and electric vehicles.

Koga's background includes:

  • Fluency in both English and Japanese1
  • Board membership at the Japanese Technologies Professional Association (JTPA) since 20141
  • A history of collaboration with Honda since 2015 through the Honda Xcelerator program3

Under Koga's leadership, Drivemode has been involved in significant projects for Honda, including:

  1. Developing Honda RoadSync with the Honda motorcycle team in 202024
  2. Working on a modern software platform for Honda's new electric motorcycles4
  3. Developing a vehicle companion app and platform for Honda's next-generation electric vehicles4

Koga's vision for Drivemode and Honda focuses on creating seamless experiences for users by integrating software and hardware, particularly in the realm of electric vehicles and motorcycles.4

Highlights

Feb 6 · japan-dev.com
Drivemode - Japan Dev
Mar 19 · japan-dev.com
Director of Product Management - Drivemode - Japan Dev
Dec 19 · theorg.com
Yo Koga - Head Of Digital Strategy Office at Honda - The Org
Yo Koga - Head Of Digital Strategy Office at Honda - The Org
Jan 1 · drivemode.com
Drivemode: Home
Oct 7 · global.honda
Honda Acquires Drivemode, Developer of Smartphone Apps for ...

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Yo Koga
Yo Koga, photo 1
Yo Koga, photo 2
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Redwood City, California, United States