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Yonatan Raz-Fridman
Founder & CEO at Supersocial
Yonatan Raz-Fridman, also known as Yon, is the Founder & CEO of Supersocial, a company dedicated to creating games and experiences for the Metaverse, with a primary focus on Roblox.
Yonatan Raz-Fridman pursued his education at Reichman University (IDC Herzliya), where he studied in the Zell Entrepreneurship Program and earned a B.A in International Affairs, Strategy & Entrepreneurship.
Throughout his career, Yonatan Raz-Fridman has held various roles in different organizations. He was the Co-Host of the 'Into The Metaverse Podcast' at Into The Metaverse, Co-Founder of Kano Computing, CEO of Kodo Interactive Inc., Founder & CEO of Sosu Inc, among other positions.
Yonatan Raz-Fridman has also been involved in advisory and board member roles at institutions like the Department for Digital, Culture, Media and Sport (DCMS) and Kano Computing. His vast experience includes serving as the Chief of Staff to the President at Keter and as the Operations Team Lead at IDF - Israel Defense Forces.
With a strong background in entrepreneurship, strategy, and digital economy, Yonatan Raz-Fridman is a prominent figure in the tech industry, shaping the future of the Metaverse and gaming landscape.
Highlights
Roblox & e-commerce 👇
Folks frequently ask me about real-world commerce on Roblox, which Roblox has been testing and mentioned a broader rollout in 2025.
A few thoughts:
We are at a very, very early stage in this opportunity. To think that 80 million daily active users, many under age 18, will immediately see Roblox as a platform where they purchase products online is a gross underestimation of what it takes to change people's perceptions.
For Roblox's 80 million DAUs, Roblox is, first and foremost, a platform to connect with friends, play games, and express themselves (which helps explain why and how Roblox became the world's most prominent online "game" and the Internet's most engaging social platform).
With that being said:
More than 5 million online stores are on the Shopify platform. More than 9 million sellers are registered on Amazon's marketplace.
In the last several years, 500+ brands have launched a presence on Roblox through standalone experiences or integrations into existing games. It is a good start, but it also shows how early we are with brands and merchants considering Roblox as a marketing channel, let alone an e-commerce channel.
In the short term (1-3 years), I expect to see much experimentation by brands, IP owners, and studios, all testing different ways to monetize through real-world commerce. This period will be critical for Roblox to prove there's a compelling opportunity for the platform around a commerce economy.
In the long term (5-7 years), should Roblox continue to attract and retain 18+ users successfully, it has a real chance of educating the platform's users that they should see Roblox as a place to not only make friends, play games, and express themselves but also purchase all sorts of products—from beauty to fashion to electronics.
#Roblox #Shopify #Amazon #Ecommerce #Gaming #Metaverse
Incredibly proud to announce the beta launch of PAC-MAN Simulator on Roblox in partnership with Bandai Namco Entertainment America Inc. 🤝
Supersocial Inc. is bringing the iconic PAC-MAN franchise to the Roblox platform, showcasing how classic IPs can be reimagined for next-gen gaming. 🚀
PAC-MAN Simulator offers: 🏗️ Pet team-building mechanics 🎨 Diverse PAC-MAN skin collection 👻 GHOSTS challenges unlocking exclusive content
This launch demonstrates Supersocial's expertise in transforming renowned brands into engaging virtual experiences, aligning with the evolving landscape of digital entertainment and community building.
We're excited to continue expanding PAC-MAN Simulator with new features and content, continually enhancing user engagement and retention. 📈
I am grateful to my Supersocial team and to our partners at Bandai Namco. A special shoutout to Karim Farghaly for believing in the project from Day 0 and Pablo Rodriguez 🔜 Gamescom, who played a key role in making this partnership happen.
Bandai Namco Entertainment America Inc.: Knoah Piasek Yukiko Hanzawa Susan Tran and more
Supersocial Inc.: contributors include Paul Park Gavin P. Joshua Tanner Collin Spratlin Garrett Bell Evelyn Lai Gabriella Balista Ana A. Bryan Gallareto Harrison Ridley-Wright James Purell Andi Muhaxheri Pedro Romi Tatiana Wlasek and more.
Dean Takahashi (VentureBeat): https://lnkd.in/gCQnZi4G
Carli Velocci (DigitalTrends): https://lnkd.in/ggADZRRq
Play here: https://lnkd.in/gynk4qDs
#PACMAN #Roblox #Gaming
