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Yu-kai Chou

Gameful UX & Behavioral Design Expert. Chief Creation Officer of The Octalysis Group.

Yu-kai Chou is an Author and International Keynote Speaker renowned for his expertise in Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of The Octalysis Group, a prestigious consulting and design firm. Additionally, Yu-kai is the Co-Founder and Chief Experience Officer of Metablox, an innovative NFT platform merging Real World Places and Real Life Memories. Known as the Original Creator of the Octalysis Framework, Yu-kai authored 'Actionable Gamification: Beyond Points, Badges, and Leaderboards,' a bestseller referenced in numerous Ph.D. theses and academic journals.

Highlights

Apr 28 · twitter

Why Most Loyalty Programs Aren’t Actually Loyalty Programs https://t.co/LelH8en5lh

Apr 15 · twitter

Product Design Gamification: Learn from Game Designers https://t.co/J1JwXg7ypP

Yu-kai Chou
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Location

Taichung City, Taichung City, Taiwan