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Yuen Siew

CEO at Jirnexu

Yuen Tuck (YT) Siew is the founder and CEO of Jirnexu, a Malaysian-based fintech company he established in 2012.12 He started the company with the vision of creating the "MoneySuperMarket of Malaysia and Southeast Asia", building a digital platform for financial product comparisons.1

Professional Background

  • Founded Jirnexu, growing it from a two-man startup to Southeast Asia's first full-stack fintech and finserve company1
  • Previously worked in investment banking before becoming an entrepreneur1
  • Educated at Oxford University3
  • Based in Kuala Lumpur, Malaysia3

Company and Business Model

Jirnexu provides a marketplace platform that:

  • Offers online comparisons of financial products like credit cards, personal loans, and insurance
  • Generates revenue by earning a commission for each approved customer or a percentage of loan/insurance policy1
  • Utilizes chatbot technology to streamline customer onboarding1

In a recent development, Siew announced that Jirnexu acquired CompareHero from MoneyHero Group in June 2024.4

Highlights

Sep 25 · jaykimshow.com
The Jay Kim Show #111: YT Siew (transcript)
Sep 25 · jaykimshow.com
Yuen Tuck (YT) Siew, founder and CEO of Jirnexu | Jay Kim Show

Related Questions

What inspired YT Siew to transition from investment banking to fintech?
How did Jirnexu become Southeast Asia's first full-stack fintech company?
What are the key features of Jirnexu's marketplace platform?
How does Jirnexu's chatbot technology enhance the user experience?
What challenges did YT Siew face when growing Jirnexu from a startup?
Yuen Siew
Yuen Siew, photo 1
Yuen Siew, photo 2
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Location

Kuala Lumpur, Malaysia