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Yuhwen Foong

Influencer Marketing Enthusiast

Yuhwen Foong is the founder of SushiVid, an influencer marketing company based in Kuala Lumpur, Malaysia.1 She established SushiVid in November 2015 and has been leading the company for over 9 years.1 Yuhwen describes herself as a reflective individual driven by a passion for community welfare rather than conventional entrepreneurial pursuits.1

As the founder of SushiVid, Yuhwen has developed a self-serve platform that connects brands with social media influencers for sponsorships.1 The company has worked with notable brands such as Secret Recipe, ZALORA, V-Soy, and LAZADA, as well as agencies like Carat Media, Dentsu Aegis, and Grey Group.1

Prior to founding SushiVid, Yuhwen held various positions in the business and technology sectors:

  • VP of Business Development at Minematic Pte. Ltd. in Singapore (January 2015 - November 2015)1
  • VP of Customer Success at TradeGecko Pte. Ltd. in Singapore (March 2014 - August 2014)1
  • Regional Business Developer at PigeonLab Pte Ltd in Singapore (November 2012 - February 2014)1

Yuhwen has a strong educational background, having studied at the University of Melbourne, University of Southern California, and Stanford University.1 She holds a Bachelor's degree in Accounting and Finance and has participated in entrepreneurship programs.1

In addition to SushiVid, Yuhwen has expanded her business offerings under The SV Group, which includes GoShareLah, SushiVid Live, ConfirmPlusChop, and iglinks.io.2 She continues to innovate in the influencer marketing space, adapting to new trends such as livestreaming and performance-based marketing models.2

Highlights

May 26 · yuhwenfoong.com
Wen's Blog: Home
SushiVid sees great promise for influencer marketing
SushiVid sees great promise for influencer marketing

Related Questions

What inspired Yuhwen Foong to start SushiVid?
How does SushiVid differentiate itself from other influencer marketing platforms?
What are some of the biggest challenges Yuhwen Foong has faced while running SushiVid?
How does Yuhwen Foong balance his entrepreneurial pursuits with his passion for community welfare?
What are some notable success stories from brands that have used SushiVid?
Yuhwen Foong
Yuhwen Foong, photo 1
Yuhwen Foong, photo 2
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Location

Petaling Jaya, Selangor, Malaysia