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YuJung Kim
Group Publisher, The Dodo and SB Nation
YuJung Kim is a prominent media executive currently serving as the Group Publisher for both The Dodo and SB Nation at Vox Media. She has a strong educational background, holding a Bachelor of Arts from Princeton University and an MBA from Columbia Business School. In addition to her native proficiency in Korean and English, she also speaks Spanish at a professional working level.1
Professional Background
Before her current role, YuJung Kim held significant positions that shaped her expertise in digital media and content strategy. She was the Director of Global Digital Media at the National Basketball Association (NBA), where she honed her skills in producing high-quality content and innovative distribution methods. Her career also includes roles at Credit Suisse and LaSalle Investment Management, showcasing her diverse experience in both media and finance.34
At The Dodo, a digital media brand focused on animal-related content, Kim has been instrumental in expanding its reach beyond traditional platforms like Facebook, exploring new avenues such as YouTube to engage audiences more effectively. She emphasizes the importance of storytelling and audience retention in the evolving media landscape.24 Her leadership at SB Nation has also been marked by a commitment to covering LGBTQ+ sports stories, particularly through the acquisition of Outsports, which aims to amplify the voices of LGBTQ+ athletes.5
Vision and Impact
Kim's approach combines creative vision with business acumen, allowing her to navigate the intersection of editorial integrity and commercial success. She advocates for content that is both entertaining and substantive, filling a niche that balances light-hearted animal stories with impactful messaging.2 Under her guidance, both The Dodo and SB Nation continue to grow their audiences while maintaining their core missions—making people care about animals and providing comprehensive sports coverage, respectively.
YuJung Kim's multifaceted career reflects her dedication to enhancing media brands through strategic innovation and a deep understanding of audience engagement.
