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Yulia Mihlin

Account-Based Marketing, Demand Generation, Digital Marketing, Enterprise Sales Go-To-Market Leader with repeatable Revenue Growth experience in startups, and Fortune 500 companies.

Yulia Mihlin is a seasoned marketing executive currently serving as the Director of Account-Based Marketing (ABM) at OwnBackup. With over 18 years of experience, she has a proven track record in developing revenue-generating marketing programs across both Fortune 500 companies and startups. Her expertise spans various areas, including account-based marketing, demand generation, product marketing, digital marketing, and sales enablement.1

Professional Background

  • Current Role: Director of Account-Based Marketing at OwnBackup.
  • Previous Experience:
    • Palo Alto Networks: Built the ABM function in the Americas and executed strategic marketing programs for top accounts.
    • ServiceNow: Led account-based marketing initiatives for healthcare and financial services industries.
    • Bidalgo: Established a B2B marketing function for an Israeli startup in the U.S. market.
    • Intel: Managed B2B marketing programs and supported product launches.

Achievements

  • Successfully built over $328 million in qualified pipeline.
  • Consistently accelerated revenue by more than 1.5-fold across four different companies.1

Education

  • MBA in Business Administration with a focus on Marketing and Innovation Management from Portland State University.
  • Completed an Executive Education Negotiation Course at Loyola Law School in 2019.1

Yulia Mihlin is recognized for her leadership skills, ability to create momentum within teams, and her strategic thinking capabilities that drive business growth.

Related Questions

What are some key strategies Yulia Mihlin has used to double and triple revenue in her previous roles?
How did Yulia Mihlin build the ABM function from scratch at Palo Alto Networks?
What makes Yulia Mihlin's approach to account-based marketing unique?
Can you share examples of Yulia Mihlin's successful marketing campaigns?
What challenges has Yulia Mihlin faced in her marketing career and how did she overcome them?
Yulia Mihlin
Yulia Mihlin, photo 1
Yulia Mihlin, photo 2
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Location

Mountain View, California, United States