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Yunha Kim
CEO & Founder of Sleep Reset
Yunha Kim is the Founder and former CEO of Simple Habit, an award-winning meditation app designed for daily stress relief. She launched Simple Habit in 2016 after experiencing the benefits of meditation in her own life. The app quickly gained popularity, becoming the leading meditation app on the App Store and winning the Google Play Award for Best Well-Being App in 2018. Under her leadership, Simple Habit garnered over 7.3 million downloads and achieved more than 100,000 five-star reviews, raising $12.8 million from notable investors including Y Combinator and Foundation Capital.123
Prior to founding Simple Habit, Kim was an investment banker and also co-founded Locket, an app that transformed smartphone lock screens, which she sold in 2015. She graduated magna cum laude from Duke University and attended Stanford University's Graduate School of Business, where she dropped out to focus on Simple Habit full-time.24
In March 2023, Kim pivoted her focus to a new venture called Sleep Reset, a personalized sleep improvement program that utilizes strategies based on Cognitive Behavioral Therapy for Insomnia (CBT-I). This decision was influenced by feedback from Simple Habit users, who identified sleep issues as a significant concern.35 Kim's entrepreneurial journey has been recognized with accolades such as being named in Forbes' 30 Under 30 list in 2017.14
Highlights
🌙 Big news from Sleep Reset! We're thrilled to unveil our latest update in direct response to your requests: HSA/FSA Eligibility! With the year-end approaching, it's the ideal moment to make the most of your Health Savings Account (HSA) or Flexible Spending Account (FSA) before those hard-earned dollars reset before those funds reset.
Now, you can use your HSA/FSA cards to invest in your well-being by embracing Sleep Reset—a personalized sleep program backed by Stanford. Our program is clinically proven to reduce insomnia symptoms and elevate total sleep time by an average of 85 minutes, no pills or melatonin needed.
Here's how to get started:
- Take the quiz to initiate your personalized Sleep Reset program: https://bit.ly/4af7VSe
- Use your HSA/FSA card at checkout to make the most of pre-tax dollars.
- Take action now and start enjoying better sleep! Bid farewell to restless nights and welcome a revitalized version of yourself with Sleep Reset.
Contact [email protected] for any questions!
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