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Yunha Kim

CEO & Founder of Sleep Reset

Yunha Kim is the Founder and former CEO of Simple Habit, an award-winning meditation app designed for daily stress relief. She launched Simple Habit in 2016 after experiencing the benefits of meditation in her own life. The app quickly gained popularity, becoming the leading meditation app on the App Store and winning the Google Play Award for Best Well-Being App in 2018. Under her leadership, Simple Habit garnered over 7.3 million downloads and achieved more than 100,000 five-star reviews, raising $12.8 million from notable investors including Y Combinator and Foundation Capital.123

Prior to founding Simple Habit, Kim was an investment banker and also co-founded Locket, an app that transformed smartphone lock screens, which she sold in 2015. She graduated magna cum laude from Duke University and attended Stanford University's Graduate School of Business, where she dropped out to focus on Simple Habit full-time.24

In March 2023, Kim pivoted her focus to a new venture called Sleep Reset, a personalized sleep improvement program that utilizes strategies based on Cognitive Behavioral Therapy for Insomnia (CBT-I). This decision was influenced by feedback from Simple Habit users, who identified sleep issues as a significant concern.35 Kim's entrepreneurial journey has been recognized with accolades such as being named in Forbes' 30 Under 30 list in 2017.14

Highlights

Mar 29 · forbes.com
Meet The Tech CEO Going Deep On Sleep - Forbes
Meet The Tech CEO Going Deep On Sleep - Forbes
Mar 6 · bizjournals.com
In Her Own Words: When Mark Cuban called Yunha Kim a gold digger
Dec 19 · CNBC
The 8 best moments from ‘Shark Tank’ this year - CNBC
Nov 5 · The Inquisitr
‘Shark Tank’: Richard Branson Explains Throwing Water On Mark Cuban - The Inquisitr

Related Questions

What inspired Yunha Kim to transition from investment banking to entrepreneurship?
How did Yunha Kim's experience at Stanford GSB influence her journey with Simple Habit?
What were the key challenges Yunha Kim faced while building Simple Habit?
How did Simple Habit's success impact Yunha Kim's personal life?
What are the main features that set Simple Habit apart from other meditation apps?
Yunha Kim
Yunha Kim, photo 1
Yunha Kim, photo 2
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Experience

CEO & Founder at Sleep Reset (Mar 2023 - Present)
Founder & CEO at Simple Habit (Acquired) (May 2016 - Mar 2023), Member Board Of Directors at San Francisco SPCA (Mar 2022 - Present), Co-founder & CEO at Locket (Acquired) (Feb 2013 - Aug 2015)

Education

Master of Business Administration (M.B.A.) from Stanford University Graduate School of Business, Bachelor of Science (BS) from Duke University

Location

San Francisco, California, United States