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Yuri Horowitz

Experienced Tourism Development Professional and Strategist

Yuri Horowitz is the Director of Destination Development at The Royal Commission for AlUla, a position he has held since July 2022. He is a seasoned tourism professional with over 25 years of experience in destination planning, development, and management. His expertise includes stakeholder engagement, project management, and destination strategy, with a focus on sustainable tourism and cultural heritage.13

Horowitz has worked in various capacities, including as a tourism consultant for the World Bank and as a cultural heritage tourism program manager at the Smithsonian Center for Folklife and Cultural Heritage. He has also served as a senior tourism expert for the U.S. Department of State and has been involved in numerous international projects across 88 countries.123

He holds a Master's degree in Sustainable Destination Management from George Washington University's Business School and a Bachelor's degree in Business Administration. His multilingual skills and extensive travel experience contribute to his holistic approach to tourism development.12

Highlights

Dec 5 · linkedin

AlUla is on the brink of an exciting transformation into a haven for cyclists. 🚴‍♂️💨 I'm thrilled to share the incredible progress and plans that AlUla has in the pipeline. It's been an honor to be part of the dynamic team at The Royal Commission for AlUla steering our vision to transform AlUla into a distinctive cycling destination. 🌍

From the upcoming #AlUlaTour UCI world tour race to winning the bid as the host destination for the UCI 2028 World Gravel Championships, the momentum is head-spinning. 🌟 Recent Milestones: • Kudos to Elaf Al-Aamri and her team for unveiling a breathtaking 45km cycling path, just a glimpse of the 1,000kms of road cycling, gravel trails, and mountain biking routes planned across AlUla. • Wheels Bikes hosted an unforgettable 4-day cycling package, where 60+ riders conquered ±100km/day. And the excitement continues with Grand Tours Project's fantastic 7-day/6-night cycling package scheduled for April during our AlUla Skies Festival.

Huge shout-out to Vanessa Rizkallah, Ali Abbas, Vidur Ahluwalia, Rayan Shayya, Ben Payne, and the entire Portas Consulting team for their support in charting the (cycling) path forward.

🚴‍♀️ Join the Journey: When are you coming for a ride? Consider this your invitation to come be captivated by the beauty of #AlUla from two wheels.

#CyclingAdventures #AlUlaCycling #PedalForward #ExperienceAlUla #RCU

Feb 1 · linkedin

I've been bursting inside waiting to share some news: A month ago, I packed up my life and moved to AlUla where I’m now the Director of Destination Development at The Royal Commission for AlUla. I’m thrilled to join Phillip Jones, Nizar Fakhoury, and the stellar Destination Development and DMMO teams. I look forward to applying my experience advising undiscovered emerging destinations and integrating my holistic approach to destination management.

Now, it’s time to plan your trip! The photos and videos hardly do this place justice. Topographically, very similar to the adventure hub of Moab, Utah, but with a jaw-dropping Hegra #UNESCO heritage site built by the Nabataean kingdom—known for their northern capital, Petra, in Jordan. Please consider this an open invitation to visit. After all, it was recently named Condé Nast’s 7 wonders of 2023 ;)  https://lnkd.in/gwmp-Hcu

For more details on what I’m actually doing in AlUla and my role at RCU, see my comment in the thread below…

#newjob #newadventures #letsgrow #AlUla #best_kept_secret

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Yuri Horowitz
Yuri Horowitz, photo 1
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Experience

Director of Destination Development at The Royal Commission for AlUla since July 2022
Tourism Consultant at The World Bank, March 2022 - June 2022

Education

Master of Tourism Administration, The George Washington University; Bachelor of Science in Business Administration, University of Colorado at Boulder