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Yvet Berendsen

Managing Director at McDonald's

Yvet Berendsen is a Senior Brand Manager at McDonald's Nederland, where she has played a significant role in brand strategy and marketing initiatives. She has a strong background in brand management, having previously held positions such as Senior Brand Manager for Innovation at McDonald's and Marketing Manager for Food Development and Consumer Insights.

Professional Background

  • Current Role: Senior Brand Manager at McDonald's Nederland
  • Previous Roles:
    • Senior Brand Manager for Innovation (Jan 2017 - Apr 2018)
    • Marketing Manager for Food Development and Consumer Insights (Apr 2018 - Mar 2021)

In these roles, Berendsen was responsible for leading new food development projects and launching key initiatives such as McCafé in the Netherlands. Her contributions have been recognized with awards like the McDonald's Global Circle of Excellence, highlighting her impact on the company's marketing and product strategies.

Education

Yvet Berendsen holds a Master of Science (MSc) in Business Administration and Management from Rijksuniversiteit Groningen, completed between 1999 and 2006.

Her extensive experience in brand management, coupled with her academic background, positions her as a key player in McDonald's marketing efforts in the Netherlands.

Highlights

Young Marketing Leader of the Year: McDonald's Hannah Pain
McDonald's taps new global, US CMOs in executive shuffle
Jan 1 · mcdonalds.com
McDonald’s Canada announces leadership changes
Senior Brand Manager - Loyalty (12 Month FTC) job in London, EN with McDonald's - Corporate
Jan 1 · themuse.com
Senior Brand Manager (12 Month FTC) at McDonald’s | The Muse
Jan 1 · dagensmedia.se
Nordic Brand Manager to McDonald’s

Related Questions

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Yvet Berendsen
Yvet Berendsen, photo 1
Yvet Berendsen, photo 2
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Experience

Managing Director at McDonald's since June 2022
Held various roles at McDonald's over 16 years, including Senior Director Marketing, Director Marketing, Head of Marketing & Insights, and more

Education

Studied Commerciele Economie at Hogeschool van Utrecht (2000-2004), followed by Economics at Erasmus Universiteit Rotterdam (2004-2006)

Location

The Randstad, Netherlands