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Zac Moffatt

CEO at Targeted Victory

Zac Moffatt is the CEO and co-founder of Targeted Victory, a full-service, digital-first marketing and advocacy agency.2 He founded the company in February 2009, which has since become a prominent player in modern marketing, particularly in the political and corporate sectors.2

Moffatt has an extensive background in political campaigns and digital strategy:

  1. He served as the Digital Director for Mitt Romney's presidential campaign in 2011-2012, managing a department of over 150 people with a budget exceeding $100 million.2

  2. In 2023, he acted as a Senior Advisor to Tim Scott's presidential campaign.1

  3. Prior to founding Targeted Victory, he worked as the Political Education Director at the Republican National Committee and as field staff for Michael Bloomberg's mayoral campaign in 2001.2

Moffatt's expertise has been recognized in the tech and marketing industries. He was named among tech insiders defining 2016 by Wired and was included in The Adweek 50 in 2012.1 He is a frequent contributor to major publications such as The Wall Street Journal, TechCrunch, The New York Times, and Forbes.

Academically, Moffatt holds a Bachelor's degree in Political Science, Government, and History from Stanford University.2

Under Moffatt's leadership, Targeted Victory has managed over 1,000 campaigns and organizations, including high-profile political figures and Fortune 50 companies. The company is now part of the Stagwell network, a publicly traded marketing network with over 13,000 employees.1

Highlights

Meet the Team - Targeted Victory
Meet the Team - Targeted Victory
Public Affairs - Targeted Victory
Political - Targeted Victory
Zac Moffat - Digital Campaign Summit
Aug 20 · POLITICO
Playbook: DeSantis takes flak as Trump pivots to the general - POLITICO
Playbook: DeSantis takes flak as Trump pivots to the general - POLITICO
Aug 18 · POLITICO
Dems dispute over convention delegates - POLITICO - POLITICO
Dems dispute over convention delegates - POLITICO - POLITICO
Nov 9 · youtube.com
Zac Moffatt, CEO of Targeted Victory, on the Future of ... - YouTube
Zac Moffatt, CEO of Targeted Victory, on the Future of ... - YouTube

Related Questions

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Zac Moffatt
Zac Moffatt, photo 1
Zac Moffatt, photo 2
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Location

Arlington, Virginia, United States