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Zac S.
Marketing MBA, Strategy, Marketing Automation, Content Marketing
Professional Background
Zac S. is an accomplished marketing professional with extensive experience in the realm of marketing technology and automation, specializing in enhancing operational efficiency and driving marketing strategies. Currently serving as the Manager of Marketing Technology Enablement at CDK Global, Zac plays a crucial role in leveraging technology to optimize marketing processes and improve customer engagement. His career trajectory at CDK Global has witnessed remarkable advancements as he formerly held positions such as Manager of Marketing Automation and Manager of Marketing Communications, illustrating his deep commitment to the organization and his expertise in various marketing facets.
Prior to his significant tenure at CDK Global, Zac brought his talents to prominent organizations such as Black Lotus and Squire & Company, PC, where he held key leadership roles as Director of Marketing and Marketing Manager, respectively. His foundational work in the industry also includes valuable experiences as an Advertising Consultant at Idearc Media and Sales Manager at AlphaGraphics, where he honed his skills in client relations, strategic planning, and campaign management.
Zac’s passion for the marketing field is further highlighted by his leadership role as Vice President of Programming at the Utah Chapter of the American Marketing Association, where he engaged with industry peers and facilitated discussions about the latest marketing trends and methodologies. His engagement with this professional organization underscores his dedication to continuous learning and professional development in the rapidly evolving marketing landscape.
Education and Achievements
Zac S. is highly educated in business marketing, with an impressive academic background that encompasses a Bachelor of Science in Business Marketing, where he achieved a notable GPA of 3.6, and a Master of Business Administration (MBA) in Marketing where he further excelled with a 3.7 GPA, both from the University of Phoenix. His academic pursuits have provided him with a solid foundation in marketing principles, consumer behavior, and effective communication strategies, equipping him with the necessary skills to succeed in a competitive marketplace.
In addition to his formal education, Zac has pursued various training and development opportunities that reflect his commitment to staying current with the latest trends and technologies in marketing. This commitment to education has allowed him to effectively manage diverse marketing channels and implement innovative strategies that yield significant results for the organizations he has served. His blend of practical experience and theoretical knowledge enables him to approach marketing challenges from a strategic perspective, ensuring that campaigns are not only creative but also data-driven and results-oriented.
Achievements
Throughout his career, Zac has achieved substantial contributions to the marketing industry, particularly in the area of marketing automation and technology enablement. His strategic initiatives have transformed the marketing practices at CDK Global, resulting in improved efficiency and enhanced customer satisfaction. He has managed successful marketing campaigns that have captured significant market share and increased brand visibility for the companies he has represented.
Zac's leadership experience in the Utah Chapter of the American Marketing Association not only illustrates his commitment to professional development within the marketing community but also highlights his ability to network and collaborate with peers to foster innovation. His role in programming has contributed to the advancement of marketing practices within the region, making a lasting impact on the local marketing landscape.
With an eye on the future, Zac continues to innovate and adapt within the marketing technology space, ensuring that his contributions will pave the way for future successes in marketing automation and technology enablement. He is poised to lead organizations into a new era of marketing excellence, harnessing the power of technology to refine strategies and deliver value to clients and customers alike.
