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Zach DiBlasi

CEO @ Mindful | Performance Marketing for Startups

Zach DiBlasi is the Founder and CEO of Mindful, a company specializing in performance marketing for startups.1 He has established himself as a prominent figure in the social advertising industry, working with high-profile clients and brands.

Professional Background

Zach's career path showcases a diverse range of experiences:

  • Current Role: Founder and CEO at Mindful (also known as MindfulAds)1
  • Previous Positions:
    • Head of Performance Marketing and Chief Marketing Officer at So Social Advertising
    • Music Producer (self-employed)

Expertise and Clients

Zach is recognized as a social advertising expert, having worked with notable clients such as:

  • Descript
  • Framer
  • MrBeast
  • Justin Bieber
  • Post Malone34

Education and Skills

Zach studied Music Business and Marketing at ICON Collective, which has contributed to his unique blend of creative and business acumen.

Location and Networking

Based in Beverly Hills, California, Zach has built a substantial professional network with over 500 connections on LinkedIn.3

Company Focus

At Mindful, Zach leads a team that specializes in paid media for VC-backed startups.5 The company is known for its innovative approach to digital campaigns and its commitment to lowering customer acquisition costs (CAC) for its clients.2

Zach DiBlasi's entrepreneurial spirit and expertise in performance marketing have positioned him as a leader in the digital advertising space, particularly for startups and high-profile individuals in the entertainment industry.

Highlights

May 22 · linkedin

I read Elon Musk’s 700-page biography so you don’t have to. Here are 4 quotes highlighting his unconventional way of thinking.

“Optimism, pessimism, fuck that. We’re going to make it happen. As God is my bloody witness, I’m hell-bend on making it work.”

Once he has a specific vision, he’s going to realize it no matter what it takes.

When told to reschedule a SpaceX rocket launch by the FAA due to weather conditions, Elon did his own calculations to determine whether it was safe. When he found that it was, he decided to launch anyway (spoiler: he was right).

"After listening to Musk describe his plan to send rockets to Mars, Reid Hoffman was puzzled. 'How is this a business?' he asked. Later Hoffman would realize that Musk didn’t think that way. 'What I didn’t appreciate is that Elon starts with a mission and later finds a way to backfill in order to make it work financially,' he says. 'That’s what makes him a force of nature.'"

Elon does not limit his imagination to account for logistics. He’s focused on creating companies that solve massive problems for humanity (making life multi-planetary, creating fully autonomous robotaxis, etc.) before ever figuring out how to make it financially sustainable.

“If you were negative or thought something couldn’t be done, you were not invited to the next meeting. He just wanted people who would make things happen.”

On many occasions Elon would set unrealistic, borderline impossible deadlines for projects and fire anyone who was not determined to complete them in time.

He demands only the most dedicated, optimistic and competent workers on his team.

“A maniacal sense of urgency is our operating principle.”

Often sleeping under his desk at Tesla or SpaceX factories, Elon goes years without taking a vacation. His every day life is like experiencing the most intense workday you can imagine, multiplied by 100x.

Just watch below.

May 15 · linkedin

Creating ads for MrBeast exposed me to this one major insight that every startup needs to implement.

STACK VALUE AND CREATE URGENCY ✅

MrBeast is notorious for giving away crazy shit for free and that’s exactly how I positioned his products in ads.

Whether it was the chance to win a Tesla, be flown out to compete in one of his videos, shipping a family photo to the moon or receiving a signed item, there was always an extra incentive beyond just the product. (STACK VALUE)

And each of these added bonuses had a time requirement on it - if you wanted the free bonus, you had to buy the product within, say, 12 hours. (URGENCY)

MrBeast is so successful because he makes whatever he’s selling feel like such a good deal that it would be genuinely stupid not to buy.

Selling a product with an irresistible, time-sensitive offer attached to it led to exponentially more revenue compared to campaigns that didn’t have the added incentive.

Every company can and should find a way to create additional value like MrBeast does with his brands.

I’ve implemented this with B2C & B2B tech startups that don’t have cars, trips or money to give away and its just as effective.

Instead, we’ve offered customers a free course, industry report and other relevant resources or add-ons for converting now.

One of my client’s is offering a top-selling $250 course created by their celebrity co-founder for free as an added bonus for when someone gets on a call with a sales rep.

This allows us to sell the free resource just as much, if not more than the actual service.

MrBeast doesn’t have 250m followers for no reason. He’s created an effective system that drives conversions and every startup should implement it in any way possible.

Related Questions

What inspired Zach DiBlasi to start Mindful?
How did Zach DiBlasi transition from music production to marketing?
What are some notable campaigns Zach DiBlasi has led at Mindful?
How does Mindful's approach differ from other advertising agencies?
What challenges has Zach DiBlasi faced as the CEO of Mindful?
Zach DiBlasi
Zach DiBlasi, photo 1
Zach DiBlasi, photo 2
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Location

Beverly Hills, California, United States