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Zach Melson

Senior Account Strategist, OMCP®, CAPM®

Zach Melson is a digital marketing professional currently working as an Account Director of Performance Marketing at Power Digital Marketing in San Diego, California.1 He has extensive experience in various aspects of digital marketing, including paid media, SEO, and omni-channel marketing strategies.

Career Progression

  • Current Role: Account Director, Performance Marketing at Power Digital Marketing (September 2022 - Present)1
  • Previous Positions:
    • Associate Director of Paid Media at Power Digital Marketing (May 2022 - September 2022)
    • Senior Account Manager at Radd Interactive (November 2020 - May 2022)
    • Lead PPC & SEO Account Manager at Radd Interactive (January 2019 - November 2020)
    • SEO & PPC Account Manager at Radd Interactive (April 2017 - January 2019)

Expertise and Responsibilities

Zach specializes in:

  • Developing and implementing omni-channel marketing strategies
  • Managing large ad spends (over $7 million annually)
  • Achieving high ROAS (Return on Ad Spend) for clients, ranging from 4:1 to 20:1
  • Supervising paid media, paid social, and organic marketing accounts
  • Training and leading teams of account managers
  • Utilizing various marketing tools and platforms, including Google Analytics, Google Ads, Microsoft Ads, Facebook Business Manager, and LinkedIn1

Education and Certifications

  • Bachelor of Arts (B.A.) from San Diego State University
  • Numerous certifications, including Google Analytics, Google Ads, Microsoft Ads Accredited Professional, Amazon Sponsored Ads, and Facebook Certified Media Buying Professional1

Zach Melson's expertise in digital marketing, combined with his track record of achieving high returns for clients, makes him a valuable asset in the field of performance marketing and account management.

Related Questions

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Zach Melson
Zach Melson, photo 1
Zach Melson, photo 2
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Location

San Diego, California, United States