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Zachary Lyons

Innovation and Customer Insights Strategist - Jobs-to-be-Done (JTBD) Expert

Zachary Lyons is the Managing Partner and Founder of Agile Innovation Advisors, LLC, based in San Diego, California. He has over 20 years of experience in product strategy and innovation, focusing on helping companies launch successful products, enhance customer experiences, and develop effective go-to-market strategies.

Professional Background

Zachary Lyons emphasizes a systematic, data-driven approach to understanding customer needs and market opportunities. His methodology involves three key steps:

  1. Clearly defining the competitive markets.
  2. Understanding customer objectives and primary needs.
  3. Efficiently transforming identified market opportunities into desired customer experiences.

Throughout his career, he has worked with notable companies such as TD Bank, where he helped create the "Simply Save" product, and Adobe Workfront, where he contributed to sales growth through improved messaging and positioning. He has also served as a Senior Product Strategy Advisor at Strategyn, guiding Fortune 500 clients like Microsoft and Johnson & Johnson in refining their product strategies and customer experiences.1

Highlights

Aug 26 · linkedin

💡 Learn how product leaders leverage customer insights to navigate tough product decisions. Join our next Product Insiders LinkedIn Live event on August 29 at 3:00pm PST / 6:00pm EST and meet our guest, Emmanuel Watkins, Principal Product Manager at U.S. Bank. Hear how he decreased onboarding time for new customers by ruthlessly prioritizing improvements. Click “Attend” to reserve your spot!

#productinsiders #jtbd #jobstobedone #productmanagement #marketingmanagement #innovation

Aug 13 · linkedin

💡Product managers, do you have a product strategy? Listen to Jim Poisson, Sr. Director of Product Management & Training@Scale at ServiceNow, explain why they decided not to build functionality into their reporting tool that "power" customers were asking for.

#productinsiders #jtbd #jobstobedone #productmanagement #marketingmanagement #innovation

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Zachary Lyons
Zachary Lyons, photo 1
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Location

San Diego, California, United States