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Zachary Van Doren

Head of Strategy, Identity & Adtech

Zachary Van Doren is the Head of Strategy, Identity & Adtech at ActionIQ, a customer data platform company.13 His career has spanned across media, analytics, adtech, and martech, starting in paid search and evolving through media planning, strategy, and consulting.1 Van Doren has been at the forefront of the convergence between martech and adtech, focusing on the integration of first-party data and customer data platforms (CDPs) with cloud providers.1

At ActionIQ, Van Doren is responsible for solution architecture and thought leadership, supporting and advancing the company's identity and adtech initiatives.2 He has played a significant role in driving conversations around composable CDPs and the convergence of data, identity, consent, and addressability in delivering relevant customer experiences at scale.2

Van Doren's expertise includes:

  1. Customer data platforms (CDPs)
  2. Identity resolution in marketing technology
  3. Adtech and martech convergence
  4. First-party data strategies
  5. Media planning and analytics

His insights on industry trends, such as the shift towards first-party data and the evolution of identity solutions in a post-third-party cookie world, have been featured in industry publications.34

Highlights

Jul 1 · adweek.com
Zach Van Doren - Adweek
May 1 · leadiq.com
ActionIQ Company Overview, Contact Details & Competitors | LeadIQ
Apr 2 · acxiom.com
Real Talk: Diving into Composable CDPs - Acxiom
Sep 6 · actioniq.com
The New Adtech Paradigm - ActionIQ
The New Adtech Paradigm - ActionIQ

Related Questions

What are some key trends Zachary Van Doren is observing in the adtech industry?
How does Zachary Van Doren see the convergence of martech and adtech evolving?
What role does first-party data play in Zachary Van Doren's strategy at ActionIQ?
How does Zachary Van Doren believe ad agencies can benefit from integrating CDPs?
What are some examples of identity solutions Zachary Van Doren mentions?
Zachary Van Doren
Zachary Van Doren, photo 1
Zachary Van Doren, photo 2
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Location

Mill Valley, California, United States