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Zack Coffman
CEO / Founder at One World Digital, LLC
Professional Background
Zack Coffman is an accomplished entrepreneur and visionary leader with over two decades of extensive experience in the Over-The-Top (OTT) media landscape. He is the CEO and Founder of One World Digital, LLC, a trailblazer in the direct-to-consumer distribution of long-form digital content across a variety of platforms and channels. His innovative approach combines audience development, social advertising, and strategic content marketing to successfully build linear and Video On Demand (VOD) brands. Under his leadership, One World Digital has significantly transformed how digital content is consumed, making it more accessible and engaging to global audiences.
Coffman’s impressive career has been marked by his ability to negotiate significant deals for direct distribution to top OTT platforms such as Pluto, Tubi, Freevee, Samsung, Vizio, TCL, Sling, and Univision, among others. His expertise also extends to supervising and developing branding proposals with major global brands, securing sponsorships, and crafting branded activations — most notably with brands like Harley-Davidson and Sailor Jerry Rum. His dynamic leadership and strategic insight have positioned him as a key player in the evolution of digital content distribution.
Education and Achievements
Zack Coffman's academic background is equally notable and reflects his diverse interests in global arts and cultures, music, and East Asian studies. He studied for a Bachelor of Arts degree in World Arts and Cultures at UCLA, which provided him with a comprehensive understanding of the cultural dimensions influencing digital content today. Additionally, his time at Yonsei University in Seoul was spent studying Korean Language and East Asian Studies, further broadening his perspective on global content consumption. His pursuit of knowledge in Musicology and Ethnomusicology at Binghamton University displays his passion for the arts, enhancing his creative approach to content creation.</p>
Throughout his career, Zack has been honored to produce award-winning digital programming and launch successful initiatives such as a Facebook Gaming live stream designed to fundraise for charity, showcasing his commitment to using digital platforms for meaningful impact. His efforts to grow the Choppertown Facebook page from a mere 0 to an outstanding 3.9 million followers is a testament to his proficiency in leveraging social media and content strategies effectively.
Notable Achievements
- Negotiated Major OTT Distribution Deals: Successfully secured deals with top OTT platforms, enhancing visibility and access for content creators.
- Sponsorships with Global Brands: Developed strategic partnerships with leading brands such as Harley-Davidson, infusing innovative advertising solutions into the digital space.
- Social Media Growth: Spearheaded the organic growth of the Choppertown Facebook page to over 3.9 million followers, establishing a vibrant community around long-form content that engages diverse audiences worldwide.
- Award-Winning Content Production: Led projects that have garnered awards in the digital programming space, reinforcing his reputation as a leader in content innovation.
- Charity Initiatives: Launched impactful live stream events on platforms such as Facebook Gaming to raise funds for charitable causes, highlighting his dedication to social responsibility within the tech and media industries.
- Public Speaking Engagements: Regularly invited to speak at prominent digital OTT conferences on critical subjects like online content monetization and the evolution of social video, demonstrating his authority in the field.
Zack's mission remains steadfast: to deliver inspiring and impactful content to audiences globally while continuously seeking opportunities for innovation and growth within the OTT landscape. His ability to challenge conventions and drive meaningful conversations around content monetization has established him as a respected thought leader in the industry.
Highlights
Two years ago I was having a moment of community and reached out to several people from my past that had a huge impact on my development; professors, classmates, even strangers such as filmmakers... Alex Cox's Repo Man, Sid & Nancy, and Straight to Hell were three seminal films in my young life that truly shaped my individualistic ethos and literally showed me there was another ecosystem of creative and entrepreneurial thought outside of the bigger system to which I had thus far been exclusively exposed. After a bit of searching I found a blog and email contact and sent a note to Alex. Just a couple of sentences saying thanks for all his hard work all those years ago. He wrote back and said thanks so much for the kind words and I was over the moon. A month ago I get a mass email from Alex announcing his intention to use Kickstarter for his "Last Movie". Intrigued, I had a quick look at the campaign and while compelling, it seemed to be stalling due to a lack of exposure. Having been a Facebook power user since its inception I sent him a quick note to see if he needed any help. Fast forward one month later and not only have we nearly doubled his initial goal, but my company ended up acquiring North American rights to one of Alex's films... Actually working with one of my all-time heroes seems less like reality than some sort of fantasy story dreamed up by that fifteen year old kid in a small town in Central New York staring up at a poster of Sid & Nancy every night and wondering what all those people in the credits did to get that crazy film made, listening to the soundtrack and taking heart that there were other weirdos out there like me... Indeed anything is possible!
Here's the link in case any of my peers are interested in supporting: https://lnkd.in/gKnEU9rZ
One World Digital, LLC
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