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Zack Rosenberg
Co-Founder and CEO at CatapultX
Zack Rosenberg is a seasoned professional known for his pioneering work in emerging media and technology ventures. With a career marked by a series of innovative roles, Zack has established himself as a forward-thinker in the industry.
Zack's journey started with ventures like DoGoodBuyUs, where he focused on social good initiatives, showcasing his commitment to utilizing media and technology for meaningful causes. Transitioning to the realm of native advertising, he made significant contributions at BuzzFeed, leveraging his expertise to navigate this evolving landscape.
His career trajectory also includes pivotal roles in companies like Mochila and Keywee, where he served as the Head of Sales, emphasizing his strategic prowess in content marketing. Zack's diverse experience encompasses various facets of the industry, ranging from online media to ad trafficking, equipping him with a comprehensive skill set.
Currently, Zack serves as the Co-Founder and CEO of CatapultX, a cutting-edge venture focusing on revolutionizing advertising practices by addressing the challenges of interruptive advertising in video streams. Through CatapultX, Zack is at the forefront of reshaping the advertising space with an innovative on-stream approach.
Zack's specialties underscore his proficiency in online media strategies, including SEO, SEM, PPC, and various performance metrics like CPL, CPM, and CPA. His expertise extends to rich media and behavioral targeting, indicative of his deep understanding of advertising dynamics. Additionally, Zack's proficiency in ad trafficking tools like DART (DE), optimization techniques, forecasting, inventory management, and yield optimization highlights his strategic acumen.
Educationally, Zack pursued studies in Bachelor of Science, focusing on Hospitality Management and Business Administration at Paul Smith's College, underpinning his academic foundation in the field.
As the Co-Founder and CEO of CatapultX, Zack continues to drive innovative solutions that redefine advertising paradigms, reflecting his unwavering commitment to pushing boundaries and reshaping the future of media and technology.
Highlights
Big Tech is turning up the drama this week.
From Google facing a major antitrust ruling to teaming up with Meta on a controversial teen-targeting plan, it’s been a wild ride. With brand safety scandals and a court ruling that could reshape the future of AI, the tech landscape is on the brink of major change. As the government scrutinizes monopolistic practices, could Meta and Amazon be next?
#BigTech #Google #Antitrust #AI #DigitalAdvertising #TechNews #Innovation #Competition #Meta #Amazon #Monopoly
Heading to Denver for StreamTV this week? Catch my keynote on Tuesday at 3:50 PM MT: “Power is Back in the Hands of the Content - Neuroscience, Psychology, & Technology Prove It.”
And don’t miss the chance to learn about Qortex! We’re revolutionizing video ads with On-Stream technology, providing 30% more inventory and delivering 15X more impactful ads. Our Intelligent Video Analytics (IVA) ensures precise, programmatic, and user-specific advertising.
Join us at Table 11 to discover how Qortex can elevate your video content and advertising strategy. 🚀
CC: Ben Abbatiello, Curtis Evans, Jake Burle, and Olivia Cousins
#StreamTV #KeynoteSpeaker #ContentCreation #VideoAdvertising #Qortex #Innovation #Technology #DenverEvents
