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Zainab Khan

VP of Strategy & Growth at Luminary

Zainab Khan is a prominent figure in the field of audience strategy, particularly in video content. She recently served as the Audience Strategy Editor for Video at The New York Times, where she was responsible for enhancing the reach and engagement of the newspaper's video content across various platforms, including YouTube, Instagram, and TikTok. Her work involved not only strategic planning but also collaborating with journalists to develop content that resonates with audiences.125

Khan's background includes a significant tenure at AJ+, where she focused on audience development and social media strategy, particularly for platforms like YouTube and Apple News. She has a strong academic foundation, having earned her master's degree in journalism from the University of California, Berkeley, where she also launched a digital media publication called Mozzified, aimed at Muslim youth, which gained considerable traction in its first year.35

In March 2024, Zainab Khan transitioned to POLITICO as the Managing Editor for Global Audience, where she leads a team focused on audience engagement and strategic initiatives across the U.S. and European newsrooms.34 Her approach combines a deep understanding of audience behavior with innovative content strategies, positioning her as a key player in the evolving landscape of digital journalism.

Highlights

POLITICO announces a new Global Audience team
Feb 27 · politico.com
POLITICO Announces a New Global Audience Team
Mar 9 · nytco.com
Promotions in Video | The New York Times Company
Promotions in Video | The New York Times Company
Alumni Portrait: Zainab Khan | UC Berkeley Graduate School of ...
Alumni Portrait: Zainab Khan | UC Berkeley Graduate School of ...

Related Questions

What are some of Zainab Khan's most notable achievements at The New York Times?
How did Zainab Khan's work at AJ+ influence her strategy at The New York Times?
What innovative projects did Zainab Khan launch at Mozzified Studios?
How has Zainab Khan's role evolved since her promotion at The New York Times?
What are Zainab Khan's predictions for the future of digital storytelling?
Zainab Khan
Zainab Khan, photo 1
Zainab Khan, photo 2
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Experience

VP of Growth & Strategy at Luminary (September 2023 - Present)
Associate Director of Audience/Social Video Lead at The New York Times (March 2021 - August 2022), Audience Strategy Editor, Video at The New York Times (December 2018 - March 2021)

Education

Master's Degree from University of California, Berkeley (2014 - 2016), Bachelor of Arts (B.A.) from Wesleyan University (2009 - 2013)

Location

Greater New York City Area