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Zak Normandin

Founder & CEO at Iris Nova

Zak Normandin is an award-winning entrepreneur and innovator in the consumer goods industry, particularly in the beverage sector.12 He founded Iris Nova, the parent company of DIRTY LEMON and The Drug Store, where he served as CEO from December 2018 to November 2022.2 Normandin is known for disrupting traditional CPG business models by implementing a direct-to-consumer SMS-based ordering platform for beverages.1

Career Highlights

  • Iris Nova: As Founder and CEO, Normandin developed a proprietary SMS-based platform to improve beverage distribution and consumer purchasing.12
  • DIRTY LEMON: Co-founded in 2015, this brand pioneered text-message-based ordering for beverages, selling over 1 million units in its first year.2
  • Little Duck Organics: Founded in 2009, Normandin created innovative organic food products for children, including the first CPG product in the USA with 100% plantable and compostable packaging.2

Recognition

Normandin has received numerous accolades, including:

  • Named one of Goldman Sachs' 100 Most Intriguing Entrepreneurs in 2019 and 20202
  • Recognized as a Total Retail Game Changer and Consumer Goods Technology Magazine Visionary in 20182
  • Listed among the 40 Under 40 Trailblazers Driving the Next Era of Retail in 20212

Background

Before his entrepreneurial ventures, Normandin served in the U.S. Coast Guard from 2002 to 2006, supporting counter-narcotic operations and humanitarian relief efforts.2

Zak Normandin's innovative approach to beverage distribution and marketing has garnered attention from major media outlets and attracted investment from The Coca-Cola Company.123

Highlights

Zak Normandin | Future Stores
Zak Normandin | Future Stores
Feb 11 · Glossy
Dirty Lemon and Coca-Cola make partnership official with new beverage company Iris Nova - Glossy
Feb 11 · Glossy
Dirty Lemon’s Zak Normandin: ‘Conversational commerce is the future’ - Glossy
Jan 23 · modernretail.co
Iris Nova founder Zak Normandin: Being on Amazon is a defense ...
Sep 17 · forbes.com
Never Mind Supermarkets, Zak Normandin Says The Future Of ...
Never Mind Supermarkets, Zak Normandin Says The Future Of ...

Related Questions

What inspired Zak Normandin to start Iris Nova?
How did Zak Normandin's experience with Little Duck Organics influence his approach at Iris Nova?
What are some of the innovative beverage brands under Iris Nova?
How does the SMS-based ordering platform work for Iris Nova?
What awards has Zak Normandin received for his entrepreneurial ventures?
Zak Normandin
Zak Normandin, photo 1
Zak Normandin, photo 2
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Location

New York, New York, United States