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Zak Soreff

Authentically connecting people, content and audiences leveraging data and AI.

Zak Soreff is the founder of Credible, a company focused on enhancing the financial services landscape. He is noted for his intelligence and creativity, with a reputation for thinking on a large scale and bringing positive energy to his endeavors. Soreff has a background that includes education from The Wharton School, which adds to his expertise in business and finance. His LinkedIn profile suggests he is actively engaged in discussions surrounding diversity and digital transformation in the industry.

Highlights

May 3 · linkedin

In media buying, just talking about transparency is not enough; we need to take action. I'm amazed how many agencies still report their campaigns using static, outdated, time-consuming PDF reports. Real-time dashboards are a powerful analytical tool and enable growth and true transparency. We've been doing this for years. Let's finally and fully walk the walk and collaborate with clients in real time. Agency peers: Are you game to pull back the curtain with true authenticity?

Mar 17 · linkedin

Wow, we've been buying radio forever and we are big champions of Connected TV too. Food for thought!

Related Questions

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How has Zak Soreff's leadership style impacted Credible's growth?
Zak Soreff
Zak Soreff, photo 1
Zak Soreff, photo 2
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Location

New York, New York, United States